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	<title>inspire &#8211; USA NEWS LIVE</title>
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		<title>Father and son’s travels encourage Healdsburg’s Aperture Cellars</title>
		<link>https://bloggingthree.soflytech.com/2024/09/father-and-sons-travels-encourage-healdsburgs-aperture-cellars/</link>
					<comments>https://bloggingthree.soflytech.com/2024/09/father-and-sons-travels-encourage-healdsburgs-aperture-cellars/#respond</comments>
		
		<dc:creator><![CDATA[enzo2go]]></dc:creator>
		<pubDate>Mon, 09 Sep 2024 02:52:12 +0000</pubDate>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[Aperture]]></category>
		<category><![CDATA[Cellars]]></category>
		<category><![CDATA[father]]></category>
		<category><![CDATA[Healdsburgs]]></category>
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					<description><![CDATA[&#8220;Dad, we&#39;re doing one of the first Devil Proof tastings,&#8221; says winemaker Jesse Katz, holding a bottle of Malbec. &#8220;Would you like to try it?&#8221; His father, famous photographer Andy Katz, bursts into laughter. &#8220;That&#39;s one of the dumbest questions you&#39;ve ever asked me,&#8221; he says, taking a seat on the tasting table behind an [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://www.mercurynews.com/wp-content/uploads/2024/09/OCR-L-wineryHealdsburg-01.jpg?w=1400px&amp;strip=all" /></p>
<p>&#8220;Dad, we&#39;re doing one of the first Devil Proof tastings,&#8221; says winemaker Jesse Katz, holding a bottle of Malbec. &#8220;Would you like to try it?&#8221;</p>
<p>His father, famous photographer Andy Katz, bursts into laughter. &#8220;That&#39;s one of the dumbest questions you&#39;ve ever asked me,&#8221; he says, taking a seat on the tasting table behind an empty glass.</p>
<p>Anyone who knows anything about wine knows how essential terroir is, the French word for earth. The concept goes beyond the soil itself and includes all of the environmental aspects that influence the event of the grapes and the taste of the wine. This includes the sun, the wind, the weather &#8211; every thing.</p>
<p>When the young winemaker was searching for a spot to place down roots with Aperture Cellars, he didn&#39;t select the legendary hills of Napa. Instead, Jesse selected picturesque Healdsburg.</p>
<p>Climate change was a significant factor &#8211; the growing season in Napa is getting warmer, drier and shorter, while breezes from the Pacific are keeping temperatures cooler in Healdsburg. Sonoma County also has an important number of soils, greater than in all of France, including cool, moist loam that is right for the Bordeaux varieties he promotes.</p>
<p>But just as terroir shapes the taste, aroma and quality of wine, the concept also serves as a robust metaphor for this father and son, whose shared experiences and influences have shaped their lives, deepened their appreciation for complexity and cultivated a passion for the craft of winemaking.</p>
<p>It&#39;s a journey that began with the winemaker&#39;s father, whose profession as a rock and roll photographer took him everywhere in the world to shoot album covers and capture moments for the Doobie Brothers, Dan Fogelberg and other artists. Andy then turned his lens to the sprawling vineyards of scenic locations like Tuscany and Bordeaux, immortalizing a number of the world&#39;s most respected wineries. Jesse, then a young teenager, was along for the ride.</p>
<p>However, these trips laid the inspiration for Jesse and provided him with an education he couldn&#8217;t have found anywhere else. Amidst the fantastic thing about these vineyard landscapes, Jesse developed a deep respect for wine culture and a curiosity for the intricate art and science of winemaking.</p>
<p>“That was a real aha moment for me,” he says.</p>
<p>Decades later, the climax of this journey is <a href="https://aperture-cellars.com/" target="_blank" rel="noopener">Blind cellar,</a> where Jesse crafts the wine with the utmost care while Andy&#39;s charming photographs adorn each the labels and the partitions of the tasting room gallery. Currently, Andy is showcasing work from his pandemic project, &#8220;A Walk in the Park,&#8221; a photographic journey of greater than 60,000 miles in an RV to capture the stunning fantastic thing about every U.S. national park.</p>
<p>&#8220;I&#39;ve traveled all over the world, but embarrassingly not much in the United States,&#8221; he said. &#8220;But it turns out that all this majesty was right here. It was incredibly fulfilling to explore this country.&#8221;</p>
<p>Almost every aspect of Aperture reflects this deep father-son bond and their intertwined past. This includes the acclaimed Devil Proof label, which was inspired by the family&#39;s adventures in Cuba, after they became fascinated by a neighborhood saying: &#8220;If you live well and drink well, the devil can&#39;t get you.&#8221;</p>
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<p>The first winemaker to be named to the Forbes 30 Under 30 list, a Wine Enthusiast 40 Under 40 Tastemaker and one among Wine Spectator&#39;s Rising Stars, Jesse has built a fame for producing award-winning wines which can be enjoyed by wine lovers in all places, including skilled skater Tony Hawk in addition to Justin Timberlake, who asked Jesse to create a custom mix for his wedding to Jessica Biel. Jesse also made headlines when a bottle of his Cabernet Sauvignon sold for a record-breaking $1 million, the most costly bottle of wine ever sold.</p>
<p>But he stays a manual winemaker, examining each row of vineyards with a critical eye. He rigorously chews the grape skins, examines the seeds and studies the composition of the soil to estimate exactly when to emphasize the vines and when the optimal harvest time is approaching. He also pays attention to the symphony of the vineyard, listening rigorously to the whisper of yeast fermentation and searching for insights into the wine&#39;s evolution.</p>
<p>&#8220;That&#39;s the art,&#8221; says Jesse. &#8220;That&#39;s why I believe every bottle here tells a story. And if people can take that home with them, then that&#39;s why we&#39;re here.&#8221;</p>
<p><strong>Details: </strong>Aperture Cellars offers wine tastings by reservation only ($50-$75 per person) Thursday through Monday at 12291 Old Redwood Highway in Healdsburg. Make a reservation and learn more at <a href="http://aperture-cellars.com" target="_blank" rel="noopener">http://aperture-cellars.com</a>.</p>
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<p><em>image credit : www.mercurynews.com</em></p>
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		<title>The Catholic Church is using the upcoming Olympic Games in Paris to encourage young people – but several popes have already promoted sport as a way of conveying Christian values</title>
		<link>https://bloggingthree.soflytech.com/2024/07/the-catholic-church-is-using-the-upcoming-olympic-games-in-paris-to-encourage-young-people-but-several-popes-have-already-promoted-sport-as-a-way-of-conveying-christian-values/</link>
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		<dc:creator><![CDATA[enzo2go]]></dc:creator>
		<pubDate>Wed, 03 Jul 2024 05:48:05 +0000</pubDate>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">https://bloggingthree.soflytech.com/?p=8000</guid>

					<description><![CDATA[While the sports world and fans are waiting for the Opening ceremony of the 2024 Olympic Games in Paris and that Paralympic Gameseight Catholic dioceses within the greater Paris area have already lit their very own Olympic flame by organizing the “Sacred Games.&#8221; The project is a collaboration between the Archdiocese of Paris and the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p></p>
<div itemprop="articleBody">
<p>While the sports world and fans are waiting for the <a href="https://olympics.com/en/paris-2024">Opening ceremony of the 2024 Olympic Games in Paris</a> and that <a href="https://www.paralympic.org/paris-2024">Paralympic Games</a>eight Catholic dioceses within the greater Paris area <a href="https://international.la-croix.com/news/culture/church-prepares-special-events-for-the-2024-summer-olympics/19310">have already lit their very own Olympic flame</a> by organizing the “<a href="https://holygames.fr/">Sacred Games</a>.&#8221; The project <a href="https://www.ncregister.com/news/paris-olympics-holy-games">is a collaboration</a> between the Archdiocese of Paris and the French Bishops&#39; Conference. </p>
<p>The Sacred Games consist of three programs, each lasting per week &#8211; two throughout the Olympic Games and the third throughout the Paralympics. The Sacred Games bring together missionaries, Catholics and other spectators to look at the Olympic and Paralympic Games, rejoice Mass and fellowship in various cultural activities. </p>
<p>French church leaders see this initiative as <a href="https://international.la-croix.com/news/culture/church-prepares-special-events-for-the-2024-summer-olympics/19310">Opportunity to involve young Catholics</a> and others in religious activities. According to La Croix International, a French Catholic newspaper, the Catholic Church in France sees the Olympic Games as a chance to <a href="https://international.la-croix.com/news/culture/church-prepares-special-events-for-the-2024-summer-olympics/19310">Use the facility of</a> Sport for evangelization. </p>
<p>However, the usage of sport as a way of evangelization is just not a brand new phenomenon for the worldwide Catholic Church. In fact, several Catholic popes have contributed to the event of Catholicism and sport. <a href="https://scholar.google.com/citations?user=WDZNn2IAAAAJ&#038;hl=en">Doctoral student in sports management</a>I&#8217;m conversant in these historical contributions.</p>
<h2>Early posts</h2>
<p>The wealthy history between the Catholic Church and sport has been the main target of research for several religious scholars. <a href="https://theo.kuleuven.be/en/research/researchers/00017777">Dries Vanysacker</a> declared that the Catholic Church <a href="https://doi.org/10.1484/J.RHE.1.103427">all the time shown</a> a priority of sporting activity.</p>
<p>An early but <a href="https://doi.org/10.1484/J.RHE.1.103427">indirect contribution</a> got here from Pope Leo XIII. In a letter to the clergy in 1891, he advocated the rights of employees and identified that employees “<a href="https://www.vatican.va/content/leo-xiii/en/encyclicals/documents/hf_l-xiii_enc_15051891_rerum-novarum.html">should have free time and rest</a>.” In response to this call, Catholic sports organizations <a href="https://doi.org/10.1484/J.RHE.1.103427">began to form within the late nineteenth and early twentieth centuries</a>. </p>
<p>Pope Pius X made a big contribution by affiliating himself with several sports organizations. In 1905, he welcomed athletes to the Holy See for the primary international gymnastics competition, which <a href="https://cruxnow.com/vatican/2021/08/st-pius-x-founded-sporting-tradition-in-the-vatican">within the Vatican</a>In a speech to the participants, Pius X said: “The material exercises of the body are <a href="https://cruxnow.com/vatican/2021/08/st-pius-x-founded-sporting-tradition-in-the-vatican">influence admirably</a> the exercises of the mind.” </p>
<p>Pope Pius XII also emphasized the <a href="https://doi.org/10.2307/j.ctt2851x6.13">Spiritual advantages of sport</a>He saw sport as a option to transmit Christian values ​​and promote the event of spiritual life, especially amongst young people. In a message to Italian athletes in 1945, he wrote: <a href="https://press.vatican.va/content/salastampa/en/bollettino/pubblico/2024/01/13/240113a.html">Pius XII said</a>“Sport is a school of loyalty, courage, endurance, determination, universal brotherhood and all natural virtues.”</p>
<h2>Vehicle for the event of body and soul</h2>
<p>Known as &#8220;<a href="http://www.laici.va/content/laici/en/sezioni/chiesa-e-sport/notizie/giovanni-paolo-ii--un-beato-sportivo-.html">Athlete Pope</a>”, Pope John Paul II consolidated the Catholic Church’s interest in sport, as he saw sport as <a href="https://doi.org/10.1080/09523367.2018.1503170">Vehicle for the development of body and soul</a>. He <a href="https://doi.org/10.1484/J.RHE.1.103427">The Office for Church and Sports was founded</a> throughout the Pontifical Council for the Laity. The aim of this office was to act as a reference point between the Church and international sports organizations, to advertise a sports culture and to support the study of specific topics and sports.</p>
<figure class="align-center zoomable">
<div class="placeholder-container" style="--aspect-ratio-percent:87.53315649867373%;--background-color:#818181"><img decoding="async" alt="An elderly man in a white robe and cap holds his hands up as if in prayer." class="lazyload" src="https://images.theconversation.com/files/603553/original/file-20240627-19-8kmrd3.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;fit=clip" srcset="https://images.theconversation.com/files/603553/original/file-20240627-19-8kmrd3.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=600&#038;h=525&#038;fit=crop&#038;dpr=1 600w, https://images.theconversation.com/files/603553/original/file-20240627-19-8kmrd3.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=600&#038;h=525&#038;fit=crop&#038;dpr=2 1200w, https://images.theconversation.com/files/603553/original/file-20240627-19-8kmrd3.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=600&#038;h=525&#038;fit=crop&#038;dpr=3 1800w, https://images.theconversation.com/files/603553/original/file-20240627-19-8kmrd3.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;h=660&#038;fit=crop&#038;dpr=1 754w, https://images.theconversation.com/files/603553/original/file-20240627-19-8kmrd3.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=754&#038;h=660&#038;fit=crop&#038;dpr=2 1508w, https://images.theconversation.com/files/603553/original/file-20240627-19-8kmrd3.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=754&#038;h=660&#038;fit=crop&#038;dpr=3 2262w" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px"></div><figcaption>
              <span class="caption">Pope John Paul II in St. Peter&#39;s Square in Vatican City in October 1978.</span><br />
              <span class="attribution"><a class="source" href="https://newsroom.ap.org/detail/VaticanPopeJohnPaulII/4a6350b768ee415783bab4dbd442efa7/photo?Query=Pope%20John%20Paul%20II%20games&#038;mediaType=photo&#038;sortBy=&#038;dateRange=Anytime&#038;totalCount=5&#038;digitizationType=Digitized&#038;currentItemNo=3&#038;vs=true">AP Photo</a></span><br />
            </figcaption></figure>
<p>John Paul II also used sport as a crucial technique of evangelization. He <a href="https://www.routledge.com/Sports-and-Christianity-Historical-and-Contemporary-Perspectives/Watson-Parker/p/book/9781138920576">two international sports meetings held</a> during which he spoke to quite a few athletes, sports associations and other leaders of organizations concerning the power of sport. <a href="https://www.vatican.va/content/john-paul-ii/en/speeches/1991/september/documents/hf_jp-ii_spe_19910914_atleti.html">He spoke</a> Athletes in 1991 and said that sport &#8220;promotes the orderly and harmonious development of the body in the service of the spirit.&#8221; </p>
<h2>Sport for Peace</h2>
<figure class="align-center zoomable">
<div class="placeholder-container" style="--aspect-ratio-percent:66.71087533156499%;--background-color:#52332b"><img decoding="async" alt="A man in a white robe and white cap looks attentively at a soccer ball." class="lazyload" src="https://images.theconversation.com/files/604062/original/file-20240701-19-k2oy8j.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;fit=clip" srcset="https://images.theconversation.com/files/604062/original/file-20240701-19-k2oy8j.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=1 600w, https://images.theconversation.com/files/604062/original/file-20240701-19-k2oy8j.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=2 1200w, https://images.theconversation.com/files/604062/original/file-20240701-19-k2oy8j.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=3 1800w, https://images.theconversation.com/files/604062/original/file-20240701-19-k2oy8j.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=1 754w, https://images.theconversation.com/files/604062/original/file-20240701-19-k2oy8j.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=2 1508w, https://images.theconversation.com/files/604062/original/file-20240701-19-k2oy8j.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=3 2262w" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px"></div><figcaption>
              <span class="caption">In 2019, Pope Francis was shown how a soccer ball rotates on one finger within the Vatican.</span><br />
              <span class="attribution"><a class="source" href="https://newsroom.ap.org/detail/APTOPIXVaticanPope/2d5ffc74f71d454191612bc84a31308a/photo?Query=pope%20francis%20sports&#038;mediaType=photo&#038;sortBy=&#038;dateRange=Anytime&#038;totalCount=50&#038;digitizationType=Digitized&#038;currentItemNo=17&#038;vs=true&#038;vs=true">AP Photo/Domenico Stinellis</a></span><br />
            </figcaption></figure>
<p>Currently, Pope Francis sees sport as a way of <a href="https://doi.org/10.1111/pech.12258">Peacemaking</a>In a video address before the opening of the 2014 FIFA World Cup, <a href="https://www.vatican.va/content/francesco/en/messages/pont-messages/2014/documents/papa-francesco_20140612_videomessaggio-mondiale-calcio-2014-brasile.html">Francis said</a> “Sport is a school of peace. It teaches us to create peace.”</p>
<p>In 2016, Francis founded the movement “Sport at the Service of Humanity”, which goals to make use of sport as a catalyst for <a href="https://sportforhumanity.com">Peace and social change</a>. The principal purpose of the organization is to bring together leaders from sports, business, science, media and other religious areas for an annual conference. The 2024 conference, <a href="https://www.creighton.edu/sport-service-humanity-conference">held at Creighton University</a> In June the main target was on athlete support.</p>
<p>As the French capital prepares to host the upcoming Olympic and Paralympic Games, the secular world will give attention to the sporting competitions, athletic achievements and medal hunts. The French Catholic Church, meanwhile, will proceed to give attention to its evangelical efforts, as over 70 parishes near the Olympic venues will welcome visitors and <a href="https://www.ncregister.com/news/paris-olympics-holy-games">Celebrating in multiple languages</a>.</p>
</p></div>
<p><em>image credit : theconversation.com</em></p>
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		<title>Mangoes from India encourage South Bay &#039;mango mania&#039;</title>
		<link>https://bloggingthree.soflytech.com/2024/05/mangoes-from-india-encourage-south-bay-mango-mania/</link>
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		<dc:creator><![CDATA[enzo2go]]></dc:creator>
		<pubDate>Sat, 11 May 2024 13:42:52 +0000</pubDate>
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					<description><![CDATA[These days, mangoes cost about $1 each at your local food market. They often come from the Philippines or Mexico and have gotten more common in stores this month because the fruit is in season. But at 2205 Ringwood Ave. in San Jose, boxes of mangoes are sold at five times the value; Generally $50 [&#8230;]]]></description>
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<p>These days, mangoes cost about $1 each at your local food market.  They often come from the Philippines or Mexico and have gotten more common in stores this month because the fruit is in season.</p>
<p>But at 2205 Ringwood Ave.  in San Jose, boxes of mangoes are sold at five times the value;  Generally $50 for a box of 10, but much more for certain varieties.  And they fly off the shelves.</p>
<p>These aren&#39;t just any mangoes.  They were handpicked, packaged and transported almost halfway all over the world &#8211; from India.</p>
<p>The sudden influx of Indian mangoes into the South Bay is because of Shastha Foods, an Indian food company based in San Jose whose logo is familiar to many South Asian American cuisines.</p>
<figure id="attachment_10686136" class="wp-caption aligncenter size-article_inline"><img decoding="async" class=" lazyautosizes lazyload" alt="Syamala Raghuram, co-founder and president, holds a mango at Shastha Fresh, the delivery arm of Indian food company Shastha Food, in San Jose, Calif., on Tuesday, May 7, 2024.  Shastha has imported more than 10 varieties of Indian mangoes for sale to customers in the South Bay and beyond, and demand is high.  (Shae Hammond/Bay Area News Group)" width="4800" data-sizes="auto" src="https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-6.jpg?fit=620%2C9999px&#038;ssl=1" data-attachment-id="10686136" srcset="https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-6.jpg?fit=620%2C9999px&#038;ssl=1 620w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-6.jpg?fit=780%2C9999px&#038;ssl=1 780w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-6.jpg?fit=810%2C9999px&#038;ssl=1 810w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-6.jpg?fit=1280%2C9999px&#038;ssl=1 1280w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-6.jpg?fit=1860%2C9999px&#038;ssl=1 1860w"><figcaption class="wp-caption-text">Syamala Raghuram, co-founder and president, holds a mango at Shastha Fresh, the delivery arm of Indian food company Shastha Food, in San Jose, Calif., on Tuesday, May 7, 2024.  Shastha has imported greater than 10 varieties of Indian mangoes on the market to customers within the South Bay and beyond, and demand is high.  (Shae Hammond/Bay Area News Group) </figcaption></figure>
<p>The company has been importing Indian mango varieties for purchasers across the West Coast for 3 years.  It supplies quite a few Indian grocery stores and its products may even be found at Costco.</p>
<p>But even Shastha wasn&#39;t prepared for this recent wave of &#8220;mango mania,&#8221; which saw greater than 1,100 people line up outside Shastha&#39;s warehouse in North San Jose on Sunday for what the corporate calls &#8220;Mangofest,&#8221; where they offered free personal Tastings are offered of the imported Indian mango varieties that the corporate stocks and sells in its warehouse.</p>
<p>Mangoes are a source of pride for Indians and the Indian diaspora.  They are a staple of the Indian weight loss plan in the course of the hot summer months once they are in season, and an ever-present reminder within the off-season.  Often called the &#8220;king of fruits,&#8221; they grow easily resulting from the country&#39;s tropical climate and are present in about 1,500 different varieties in India, the Times of India reported.</p>
<p>Kesar and Alphonso mangoes, for instance, come from the western region of India.  The vivid yellow kesar are each sweet and sour, while the tangerine-colored alphonso are larger, softer and almost buttery in taste.  And the green-red South Indian Rajapuri mango is even larger, more sour and softer in texture, in comparison with the just about egg-shaped green-yellow Rasalu mango, which is smaller, more fibrous and juicier.</p>
<p>Shastha offers around 14 varieties of Indian mangoes on its website and makes a lot of these varieties available for registration and tasting at their events, depending on which of them are able to eat.</p>
<p>Syamala Raghuram, co-founder and president of Shastha Fresh, the corporate&#39;s food delivery arm, said they began the tastings after learning in regards to the demand for Indian mangoes from Indian food market customers.</p>
<figure id="attachment_10693240" class="wp-caption aligncenter size-article_inline"><img decoding="async" class=" lazyautosizes lazyload" alt="Syamala Raghuram, co-founder and president of Shastha Foods, center, helps sell mangoes at Shastha Foods in San Jose, Calif., on Friday, May 10, 2024.  (Shae Hammond/Bay Area News Group)" width="4800" data-sizes="auto" src="https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-5.jpg?fit=620%2C9999px&#038;ssl=1" data-attachment-id="10693240" srcset="https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-5.jpg?fit=620%2C9999px&#038;ssl=1 620w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-5.jpg?fit=780%2C9999px&#038;ssl=1 780w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-5.jpg?fit=810%2C9999px&#038;ssl=1 810w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-5.jpg?fit=1280%2C9999px&#038;ssl=1 1280w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-5.jpg?fit=1860%2C9999px&#038;ssl=1 1860w"><figcaption class="wp-caption-text">Syamala Raghuram, co-founder and president of Shastha Foods, center, helps sell mangoes at Shastha Foods in San Jose, Calif., on Friday, May 10, 2024.  (Shae Hammond/Bay Area News Group) </figcaption></figure>
<p>“I can’t just call the mango a fruit, it’s more of an emotion for Indians,” she said.</p>
<p>The company plans to proceed weekly tastings until the top of the mango season at the top of June, Raghuram said.</p>
<p>The large turnout on the events is at the least partly resulting from the influence of local Instagram star Ronil California.  California, who uses a pseudonym resulting from his visa status, posted an Instagram reel on his @californiaaa_baybae page about an in-person mango tasting that Shastha hosted at his warehouse on May 5 for his 83,000 followers.</p>
<p>Hours later, the post had 100,000 views and continued to climb to the 1.2 million mark by the day of the event.  When the warehouse doors opened on May 5, lines of shoppers were already forming across the constructing and Teslas were looking for parking within the parking zone.</p>
<figure id="attachment_10685525" class="wp-caption aligncenter size-article_inline"><img decoding="async" class=" lazyautosizes lazyload" width="6000" data-sizes="auto" src="https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0508-1.jpg?fit=620%2C9999px&#038;ssl=1" data-attachment-id="10685525" srcset="https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0508-1.jpg?fit=620%2C9999px&#038;ssl=1 620w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0508-1.jpg?fit=780%2C9999px&#038;ssl=1 780w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0508-1.jpg?fit=810%2C9999px&#038;ssl=1 810w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0508-1.jpg?fit=1280%2C9999px&#038;ssl=1 1280w,https://i0.wp.com/www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0508-1.jpg?fit=1860%2C9999px&#038;ssl=1 1860w"><figcaption class="wp-caption-text">Local Instagram star who goes by “Ronil California” at his home in San Jose, California on Tuesday, May 7, 2024.  (Dai Sugano/Bay Area News Group) </figcaption></figure>
<p>The Californian, who hails from the Indian state of Maharashtra, features desi restaurants and Airbnbs on his Instagram page and posts content geared toward a South Asian audience.  He said the corporate asked him to advertise the events they host, equivalent to the mango tasting, due to his large fan base.</p>
<p>Inexpensive mangoes typically available in American supermarkets often pale compared to Indian varieties because they may be crunchy, sour or stringy and lack the familiar sweetness and crunch that many South Asians know and love.</p>
<p>What many individuals of Indian descent seek after Shastha, California says, is the experience of picking a sun-warmed mango from a tree, cutting it open and eating the fruit without bothering to slice and peel it in the course of the juice running down your chin.</p>
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<div class="image-wrapper"><img decoding="async" alt="Vaidhy Vaidyanathan from San Jose talks to customers buying mangos..." class="lazyload size-article_inline" data-sizes="auto" src="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-6.jpg?w=620" srcset="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-6.jpg?w=620 620w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-6.jpg?w=780 780w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-6.jpg?w=810 810w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-6.jpg?w=1280 1280w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-6.jpg?w=1860 1860w"></p>
<p class="slide-caption">Vaidhy Vaidyanathan of San Jose talks to customers buying mangoes at Shastha Foods in San Jose, Calif., on Friday, May 10, 2024.  (Shae Hammond/Bay Area News Group)</p>
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<div class="image-wrapper"><img decoding="async" alt="Shastha Foods has mangoes ready for taste testers..." class="lazyload size-article_inline" data-sizes="auto" src="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-9.jpg?w=620" srcset="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-9.jpg?w=620 620w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-9.jpg?w=780 780w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-9.jpg?w=810 810w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-9.jpg?w=1280 1280w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-9.jpg?w=1860 1860w"></p>
<p class="slide-caption">Mangoes shall be available for taste testers at Shastha Foods in San Jose, California on Friday, May 10, 2024.  (Shae Hammond/Bay Area News Group)</p>
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<div class="image-wrapper"><img decoding="async" alt="Mangoes are stacked at Shastha Fresh, the delivery arm of..." class="lazyload size-article_inline" data-sizes="auto" src="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-2.jpg?w=620" srcset="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-2.jpg?w=620 620w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-2.jpg?w=780 780w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-2.jpg?w=810 810w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-2.jpg?w=1280 1280w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-2.jpg?w=1860 1860w"></p>
<p class="slide-caption">Mangoes are stacked at Shastha Fresh, the delivery arm of Indian food company Shastha Food, in San Jose, Calif., on Tuesday, May 7, 2024.  Shastha has imported greater than 10 varieties of Indian mangoes to sell to customers within the South Bay and beyond, and the demand is high.  (Shae Hammond/Bay Area News Group)</p>
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<div class="image-wrapper"><img decoding="async" alt="People come to taste mangoes at Shastha Foods in..." class="lazyload size-article_inline" data-sizes="auto" src="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-1.jpg?w=620" srcset="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-1.jpg?w=620 620w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-1.jpg?w=780 780w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-1.jpg?w=810 810w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-1.jpg?w=1280 1280w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-1.jpg?w=1860 1860w"></p>
<p class="slide-caption">People come to taste mangoes at Shastha Foods in San Jose, California on Friday, May 10, 2024.  (Shae Hammond/Bay Area News Group)</p>
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<div class="image-wrapper"><img decoding="async" alt="Mani Krishnan, founder and president of Shastha Foods, right, tastes..." class="lazyload size-article_inline" data-sizes="auto" src="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-14.jpg?w=620" srcset="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-14.jpg?w=620 620w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-14.jpg?w=780 780w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-14.jpg?w=810 810w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-14.jpg?w=1280 1280w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-14.jpg?w=1860 1860w"></p>
<p class="slide-caption">Mani Krishnan, founder and president of Shastha Foods, right, tastes mangoes at Shastha Foods in San Jose, Calif., on Friday, May 10, 2024. (Shae Hammond/Bay Area News Group)</p>
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<div class="image-wrapper"><img decoding="async" alt="Mani Krishnan, founder and president, holds boxes of mangoes..." class="lazyload size-article_inline" data-sizes="auto" src="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-7.jpg?w=620" srcset="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-7.jpg?w=620 620w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-7.jpg?w=780 780w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-7.jpg?w=810 810w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-7.jpg?w=1280 1280w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-7.jpg?w=1860 1860w"></p>
<p class="slide-caption">Mani Krishnan, founder and president, holds boxes of mangoes at Shastha Fresh, the delivery arm of Indian food company Shastha Food, in San Jose, Calif., on Tuesday, May 7, 2024.  Shastha has imported greater than 10 varieties of Indian mangoes on the market to customers within the South Bay and beyond, and demand is high.  (Shae Hammond/Bay Area News Group)</p>
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<div class="image-wrapper"><img decoding="async" alt="People taste test mangoes at Shastha Foods in San Jose,..." class="lazyload size-article_inline" data-sizes="auto" src="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-2.jpg?w=620" srcset="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-2.jpg?w=620 620w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-2.jpg?w=780 780w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-2.jpg?w=810 810w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-2.jpg?w=1280 1280w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0511-2.jpg?w=1860 1860w"></p>
<p class="slide-caption">People sample mangoes at Shastha Foods in San Jose, California on Friday, May 10, 2024.  (Shae Hammond/Bay Area News Group)</p>
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<div class="image-wrapper"><img decoding="async" alt="At Shastha Fresh, the delivery arm of..., mangoes are stacked." class="lazyload size-article_inline" data-sizes="auto" src="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-3.jpg?w=620" srcset="https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-3.jpg?w=620 620w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-3.jpg?w=780 780w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-3.jpg?w=810 810w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-3.jpg?w=1280 1280w,https://www.mercurynews.com/wp-content/uploads/2024/05/SJM-L-MANGOES-0509-3.jpg?w=1860 1860w"></p>
<p class="slide-caption">Mangoes are stacked at Shastha Fresh, the delivery arm of Indian food company Shastha Food, in San Jose, Calif., on Tuesday, May 7, 2024.  Shastha has imported greater than 10 varieties of Indian mangoes to sell to customers within the South Bay and beyond, and the demand is high.  (Shae Hammond/Bay Area News Group)</p>
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<p>“It is a childhood memory of the summer season for everyone in India,” he said.</p>
<p>It hasn&#39;t all the time been easy to search out Indian mangoes within the United States, especially once they were banned here in 1989 over fears that pests would spread to American crops.  Finally, as former US President George W. Bush <a href="https://www.nytimes.com/2006/03/03/world/asia/bush-and-india-reach-pact-that-allows-nuclear-sales.html">visited India in 2006</a> In order to work with then Prime Minister Manmohan Singh on a nuclear pact between the 2 countries, they agreed to a nuclear weapons agreement.</p>
<p>Also a part of the deal?  A trade agreement that led to the lifting of the ban on imports of the famous fruit.</p>
<p>“The United States looks forward to eating Indian mangoes,” Bush said on his trip.</p>
<p>The agreement opened up access to the favored fruit for the Bay Area&#39;s large Indian population.  In 2023, Indian-born residents made up the most important immigrant group in Alameda and Santa Clara counties – a complete of 250,000 residents.</p>
<p>Raghuram said Shastha&#39;s goal is to create this experience for everybody, whether or not they are South Asian or not.</p>
<p>“Just like every region in India has its different people, mangoes are also diverse, the taste and aroma are completely different,” she said.  “We also wanted to convey this taste to the Americans.”</p>
<p>Anyone who would love to participate in mango tastings can add themselves to the list <a href="https://www.eventbrite.com/e/shastha-mango-fest-24-on-saturday-may-11th-at-1000-am-100-pm-tickets-899400249357?aff=erelexpmlt">on the corporate&#39;s Eventbrite page</a>.</p>
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