Imagine a not too long -term future during which you have got an intelligent robot managed to administer your funds. It all knows about you. Your steps follow, analyzes markets, adapts to your goals and invests faster and smarter than you’ll be able to. Your investments are increasing. But then someday you get up with a nightmare: your savings were delivered to a villain state and are gone.

You are on the lookout for remedial measures and justice, but find none. Who is in charge? The developer of the robot? The company for artificial intelligence behind the robot's “brain”? The bank that approved the transactions? Laws fly, finger points and your lawyer is on the lookout for precedent, but finds none. In the meantime, they’ve lost the whole lot.

This is just not that Doomsday scenario of human extinction The technology could arise from the technology that some people have warned on the KI field. It is more realistic and already available in some cases. AI systems make life-changing decisions for many individuals, in areas that range from education to hiring and law enforcement authorities. Health insurance firms used AI tools To determine whether the patient's medical interventions covers. People were arrested Based on faulty matches by facial recognition algorithms.

By merging the federal government and industry to develop political solutions, it is feasible to scale back these and future risks. I’m a former IBM manager with many years of experience in digital transformation and AI. Me now Concentrate on the technical guideline As a senior fellow on the Harvard Kennedy School of the Mosavar-Rahmani Center for Economics and Government. I also recommend Tech startups and spend money on risk capital.

From this experience my team supported one 12 months Research of a path forward For Ki -Governance. We carried out interviews with 49 managers of the technology industry and members of the congress and analyzed 150 legal templates introduced within the last meeting of the congress in reference to AI. We used this data to develop a model for AI government that promotes innovation and at the identical time offers protection against damage, comparable to a AI that eliminates its savings.

Balance

The increasing use of AI in all features of individuals's life raises numerous recent inquiries to which the story has only a number of answers. At the identical time, urgency is growing accurately ruled. Political decision -makers appear to be paralyzedDiscuss whether innovation must be thrived without controls or the progress slows down. However, I imagine that the binary alternative between regulation and innovation is incorrect.

Instead, it is feasible to record a unique approach that may also help to steer innovations in a single direction that holds existing laws and social norms without suppressing creativity, competition and entrepreneurship.

https://www.youtube.com/watch?v=KH8tyxiqppw

The The United States has consistently demonstrated his ability to advertise economic growth. The American Tech innovation system is rooted in an entrepreneurial spirit, private and non-private investments, an open market and legal protection for mental property and trade secrets. From the early days of the economic revolution to the rise of the Internet and modern digital technologies, the United States has maintained its leadership by reconciling economic incentives with strategic political interventions.

In January 2025 President Donald Trump granted an executive regulation Request the event of a AI campaign plan for America. My team and I actually have developed a Ki -Governance model that underpins an motion plan.

A brand new governance model

Earlier presidential administrations have introduced themselves to the KI government, including the bidges management of the bidges recurred since then Executive order. There were also increasingly regulations for the adoption of AI At the state level. But the United States has largely avoided to impose AI regulations. This hand-off approach is partly based on a separation between congress and industry, whereby everyone doubts the technologies of understanding the opposite that require governance.

The industry is split into different camps, whereby smaller firms allow Tech giant to steer governance discussions. Other aspects are the ideological resistance to regulation, geopolitical concerns and inadequate coalition formation which have shaped the past of the past prior to now. However, our study showed that each parties prefer a novel American approach to government within the congress.

The congress agrees to expand the American leadership, to satisfy the infrastructure needs of the AI ​​and to deal with specific uses of technology – as a substitute of trying to manage the technology itself. How do I try this? The results of my team prompted us to develop them Dynamic governance modelA political-tagnostic and non-regulatory method that could be applied to numerous industries and uses of technology. It begins with a legislative or executive body that defines a political goal and consists of three subsequent steps:

1. Put on a public-private partnership during which experts for private and non-private sectors work together to find out standards for evaluating the political goal. This approach combines the technical know -how and the main focus of the innovation of the industry leaders with the agenda of political decision -makers with a purpose to protect the general public interest through supervision and accountability. By integrating these complementary roles, governance can develop along with technological developments.

2. Create an ecosystem for exam and compliance mechanisms. This market-based approach builds on the standards from the previous step and carries out technical audits and compliance reviews. It is nice to set voluntary standards and measure against them, but it may possibly be neglected without real control. Advanced firms within the private sector can offer supervision so long as these examiners meet fixed ethical and skilled standards.

3. Set up accountability and liability for AI systems. This step describes the responsibilities that an organization has to bear if its products harm people or don’t meet the standards. Effective enforcement requires coordinated efforts in all institutions. The congress can arrange legislative foundations, including liability criteria and sector -specific regulations. It can even create mechanisms for ongoing supervision or depend on existing government agencies for enforcement. Courts interpret laws and solve conflicts and set precedent. Justice decisions will make clear ambiguous areas and contribute to a more stable frame.

Advantages of balance

I imagine that this approach offers a balanced path forward and promotes public trust and might thrive innovations at the identical time. In contrast to standard regulatory methods that restrict industry, comparable to those assumed European UnionOur model:

• is incremental and integrates learning in every step.
• is predicated on the prevailing approaches which can be utilized in the USA for the journey of public order comparable to competition law, existing regulations and civil disputes.
• Can contribute to the event of latest laws without making excessive burdens.
• is predicated on previous voluntary obligations and industry standards and promotes trust between the general public and the private sector.

The United States has long led the world in technological growth and innovation. The pursuit of a public-private partnership approach to AI government should enable political decision-makers and industry leaders to advertise their goals and at the identical time to reconcile innovations with transparency and responsibility. We imagine that our governance model matches the aim of the Trump government to eliminate industrial obstacles, but additionally the general public's request for guardrails.

On March tenth, non -profit organizations, veterinarians, rescue groups, conservationists and pet guards will recognize International day of parrot awareness day. This day underlines the existential crises which can be exposed to each wild and captive parrots all around the world. Parrots are sensitive beings which can be often seen as invaluable goods, although they are literally not suitable for a life in captivity.

Did you already know that each time a parrot is bought from a store or a breeder, his “value” moves to areas through which you fly freely? 29 percent of every type of parrot on the planet are critically endangered, endangered or threaten to preserve the natural red list within the international Union. Fifty -eight percent of every type of parrot are in a decline. In many areas, the poaching rate is 100% – no chicks escape wildlife trade. Ninety percent of the enclosed birds die after capture. Despite the international anti-poach policy all around the world, also within the USA, parrots proceed to administer, often marginalized people in search of economic possibilities-to meet the necessities of world pet trade.

Relatives: Berkeley's two famous mountain climbing falcons will not be the one ones that disappear from North California

Did you already know that parrots are one of the crucial incessantly abandoned accompanying animals? Your wild nature and natural tendency to loud and frequent vocalization, aggression and wish to chew wood along other enrichment and social needs are an excessive amount of for many guards. Standard practices of the breeding industry reminiscent of handicrafts of chick DH to deprive the parent-complicated aspects, since they really undermine the power of a parrot to mature right into a mentally healthy, well-adapted adults, and increases the likelihood of bird failure as a “pet”.

Did you already know that folks often by accident create an exclusive couple bond with their parrot, which isn’t sustainable when the parrot gets sexually ripe? Breeders and pet shops don’t offer the essential training and sometimes adopt parrots as “low -maintenance” companions. Nothing may very well be faraway from the reality. Even the loving and knowledgeable parrot guards are sometimes unable to fret their long -standing pets within the event of a declining health, financial struggle or other living conditions. Many sorts of parrots can live in captivity for as much as 80 years and a few are in garages, basement and other socially disadvantaged areas through which Wächter cannot meet their needs. So it isn’t surprising that sanctuaries and rescues are capability worldwide and that day by day inquiries after give up cannot meet because increasingly birds flood the market of breeders and animal transactions.

Relationships: owls have disappeared in California in California

The best approach to help parrots is to take over or promote them from well -respected rescues and to support their local rescue or protected area. Learn every part you’ll be able to, about your natural history and wishes. Never buy animals which can be sold on Nextdoor or Craigslist or at “Expos”. If you like parrots, buy, breed or don’t sell them. If you have already got a parrot and wish to learn more about what you would like for a secure and enriching environment, visit the Mickaboo Companion Bird Rescue website at Mickaboo.org Register for a free online class. To learn more or cope with the protection of the parrots, follow the International Alliance to guard parrots @alliance4Parrots or visit parotalliance.org.

When Donald Trump returns to the White House, he might be accompanied by a gaggle of individuals China hawksall vow to use tariffs and export bans Deter Beijing from difficult the supremacy of the United States in technology.

This isn't entirely latest; Since then, China has faced such trade pressure Trump first became president in 2017and it has that was continued by the Biden administration.

But the dimensions of what Trump is proposing now – he mentioned that Rates as much as 60% on goods from China – some commentators suggest this stands out as the case, within the words According to at least one analyst, “Keep Beijing on the defensive and permanently change the rivalry in America’s favor.”

This view relies on the assumption that China's outdated, government-subsidized export production model could possibly be disrupted by US tariffs.

But as someone who has studied and written about China's technology for the reason that early 2000s and has published two books To China and innovationI imagine this portrayal of the Chinese economy is at the very least twenty years outdated. China's technology sectors have grew rapidly after 2016 by adapting to the introduction of American tariffs. In fact, for the reason that ““Trade war” that Trump launched In 2017, Chinese technology has actually develop into the world leader.

China's technological rise

Thirty years ago, China barely had web accessand its best technology company had yet to provide a competitive notebook computer domestically. Fifteen years ago it was factory on this planet – is stuck at the underside of the worth chain, assembling iPhones and other tech devices but unable to provide high-tech parts itself.

Even with the very best crystal ball, no Chinese planner within the mid-2000s could have predicted the trail to China's current technological level.

Fast forward to today: China is now ahead of competing economies in lots of areas of technology. The think tank Information Technology and Innovation Foundation A 2024 report found that China is leading or globally competitive in five of nine high-tech sectors – robotics, nuclear energy, electric vehicles, artificial intelligence and quantum computing – and is rapidly catching up in 4 others: chemicals, machine tools, biopharmaceuticals and semiconductors. A Bloomberg evaluation China was also ranked as a pacesetter or globally competitive in 12 out of 13 technology-intensive industries. And the Australian Strategic Policy Institute found that China is a pacesetter in 37 of 44 critical technologies examined.

Why has the Chinese tech industry evolved so quickly? Many in Washington imagine that's why Result of many years of careful government planning to dominate the worldwide high-tech industries. But I imagine this vastly overstates Beijing's foresight and control. Although the Chinese government has been pursuing the ambitious goal of catching up with the West for the reason that Eighties, having goals doesn’t mean having the ability to implement them.

Many within the West also point to Chinese government subsidies propping up domestic tech firms. While subsidies have played a task in some technical successes, the Chinese government has also funded quite a few failures. Take semiconductors for instance: Despite China's enormous government investments for the reason that Nineties, China remains to be lagging behind within the production of state-of-the-art chips and relies on imports.

Dare to dream

In my opinion, China's technological dynamism will not be because of the magic of central planning, but through five key elements that I call DREAM.

D denotes the dialog between state and market.

While China's government wields considerable power, the country's private sector is neither subservient nor powerless. In 2022, firms that aren’t state-owned – mainly private firms, but additionally offshore firms during which Beijing doesn’t have a controlling stake – accounted for 95% of corporate R&D spending and 88% of city employment.

As Beijing cracks down on tech giants – it Alibaba's Ant Group banned from listing on the New York Stock Exchange in 2020, and its The COVID-19 lockdown has hurt the private sector – Contrary to what many within the West see, the federal government will not be committed to a strict ideology. Recently it has even began to voice more support for the private sector Drafting laws to guard private firms.

In fact, it’s more accurate to explain state-market relations in China as dynamic, adaptive interaction – more dialogue than dictatorship.

R refers to domestic Research and development (R&D).

China once relied on imported technology invested heavily in domestic research capability over the past 20 years. Geopolitical tensions accelerated the shift toward self-reliance, but Chinese scientists and engineers remain deeply engaged in global networks.

In addition, an anti-espionage program introduced under Trump's first administration has increased the variety of highly expert staff in China. The “China InitiativeThe policy introduced by the US Justice Department in 2018 fueled suspicions – often without evidence – that Chinese and Chinese-American scientists might be spying for Beijing, leading to a flood of leading scientists Return to China. There they continued to conduct cutting-edge research and train a brand new generation of Chinese scientists.

E is for the industry Ecosystem China can exploit.

China's vast manufacturing base enables the rapid development and scaling of latest technologies. In 2023, China produced 35% of worldwide gross manufacturing outputIt is the one country that covers all major industrial sectors.

China may not have the modern ecosystem of Silicon Valley, which might depend on extensive enterprise capital and a booming stock market. But the corporate has built extensive supply chains over time and is exceptionally good at repurposing them to bring latest products to market quickly.

Take the instance of robotics. China only took the robotics industry seriously when labor costs rose sharply. In 2010, labor costs in China's manufacturing sector rose cost about $2 per hourjust like the Philippines or Vietnam; by 2022, this number rose to about $8 an hour – greater than double the common for Southeast Asian countries.

China is installing now more industrial robots annually than the remaining of the world combined, and the standard of its robots has skyrocketed.

A stands for cumulative Changes.

Instead of pursuing latest breakthroughs, Chinese firms are characterised by incremental improvements – and this results in a cumulative transformation effect. The vast manufacturing networks create opportunities to enhance existing products based on market feedback quite than just a few good ideas from an executive's creative mind.

Analysts within the USA have long been expecting China widespread mental property violations It assumes that believing that such innovations might be stolen will deprive individuals of the impetus to innovate. Instead, as a Taiwanese technology expert and creator Kai Fu Lee has stated that Chinese firms may be dynamic and modern in an environment with less IP protection. They often quickly expand their market share and construct business ecosystems to stop their followers from catching up.

M means the Middle market.

Chinese firms typically goal middle-income consumers, each domestically and globally. By prioritizing affordability and functionality over cutting-edge innovation, they avoid direct competition with Western giants like Apple.

Chinese smartphone brands like Xiaomi and Oppo cost a 3rd to half of an iPhone but offer similar functionality. Chinese electric vehicles are also far cheaper than Tesla, but still have top-notch features.

Chinese firms tolerate lower profit margins because they will depend on expanding domestic middle market sales and increasingly abroad too.

Tariffs as a counterproductive measure

The problem for the brand new Trump administration is that while tariffs could change the worldwide map of Chinese manufacturing and exports, they may not destroy any of the DREAM elements. In fact, they may have the alternative effect of accelerating China's quest for self-reliance and strengthening its position in global middle markets.

Part of the issue is that American policymakers often view technological competition with China as zero-sum. But technological competition will not be a race with clear tracks and a finish line. Rather, technological transformation is a fancy process during which countries and corporations compete, collaborate and construct on the work of others.

Ultimately, America's technological prowess might be measured not by how well it manages to stop China, but by how successfully American firms can tackle humanity's biggest challenges. Attempts to hinder competition through tariffs and trade wars will do little to realize this.

Beyond Boeing

What this means for travelers

By MICHELLE L. PRICE

WEST PALM BEACH, Fla. (AP) — An online dispute between factions of Donald Trump's Immigration and tech advocates have publicly displayed internal divisions in his political movement, anticipating the divisions and conflicting views his coalition could bring to the White House.

The rift exposed tensions between the latest flank of Trump's movement – wealthy members of the tech world, including billionaires Elon Musk and co-entrepreneurs Vivek Ramaswamy and their demand for more high-skilled employees of their industry — and other people in Trump's Make America Great Again base who supported his tough immigration policies.

The debate began this week when Laura Loomera right-wing provocateur with a history of racist and conspiratorial statements, criticized Trump's election Sriram Krishnan as an advisor on artificial intelligence policy in his incoming government. Krishnan supports the potential of bringing more expert immigrants to the United States

Loomer stated that this stance was “not an America First policy” and said: the tech executives who joined Trump did this to complement themselves.

Much of the controversy took place on the social media network X, which Musk owns.

Loomer's comments sparked a back-and-forth with enterprise capitalists and former employees PayPal manager David Sackswhom Trump has appointed “White House AI and Crypto Czar.” Musk and Ramaswamy, whom Trump has tasked with finding ways to chop the federal governmentspoke out and defended the tech industry's must hire foreign employees.

A bigger debate developed, with increasingly more far-right voices speaking out concerning the must hire U.S. employees, whether values ​​in American culture can produce the perfect engineers, free speech online and the brand new influence , which technology representatives have in Trump's world and what his political movement stands for.

Trump has not yet commented on the split. His presidential transition team didn’t reply to questions on positions on high-skilled visas or the controversy amongst his supporters online. Instead, his team sent a link to a post on X by a longtime consultant and immigration hardliner Stephen Miller This was a transcript of a speech Trump gave 2020 at Mount Rushmore during which he praised personalities and moments in American history.

Musk, the richest man on the planet has come remarkably near the president-electHe has been a central figure in the controversy, not only due to his position in Trump's movement, but additionally due to his stance on the tech industry's hiring of foreign employees.

Tech firms say H-1B visas for expert employees, utilized by software developers and others within the tech industry, are critical for hard-to-fill jobs. But critics say they’re undercutting U.S. residents who could take those jobs. Some on the best called for this system to be abolished quite than expanded.

South African-born Musk once held an H-1B visa himself and defended the industry's must hire foreign employees.

“There is a permanent shortage of outstanding engineering talent,” he said in a post. “It is the fundamental limiting factor in Silicon Valley.”

Trump's own positions through the years reflected the divide in his movement.

As a presidential candidate in 2016, Trump called the H-1B visa program “very bad” and “unfair” for U.S. employees. After becoming president, Trump enacted a “Buy American and Hire American” program in 2017. Implementing regulationwhich directed Cabinet members to propose changes to make sure H-1B visas are awarded to the highest-paid or best-qualified applicants to guard American employees.

However, Trump's firms have, amongst other things, hired foreign employees Waiters and cooks at his club in Mar-a-Lagoand his social media company behind his Truth Social app used the H-1B program for highly qualified specialists.

During his 2024 presidential campaign, during which he made immigration his top issue, Trump said immigrants living within the country illegally were “poisoning the blood of our country” and vowed to perform the biggest deportation operation in U.S. history.

But in a pointy departure from his usual alarmist message around immigration generally, Trump said told a podcast This yr, he wants to offer automatic green cards to foreign students graduating from U.S. colleges.

“I think you should automatically get a green card as part of your diploma to stay in this country,” he told the “All In” podcast with people from the enterprise capital and tech worlds.

Those comments got here on the cusp of Trump's burgeoning alliance with tech industry figures, but he didn’t make the concept a everlasting a part of his campaign message or outline any plans to pursue such changes.

Originally published: December 27, 2024 at 11:25 am PST

Ontario: Canada's car capital

Industry on the road to recovery

The fashion industry is mobilizing its marketing machine to encourage Americans to vote in November's presidential election, and it's clear they need Kamala Harris to win.

Industry involvement within the race for the White House has increased since 2016, when US Vogue endorsed Hilary Clinton. That was that For the primary time In its 100-year history, the style bible had thrown its weight behind a presidential candidate.

In this 12 months's tight and polarized contest between Harris and former President Donald Trump, fashion designers and types are stepping up bolder and even louder to make sure the current vp becomes “47” – a numerical nickname for the forty seventh President of the United States. These policy interventions are significant because they show that the style industry is able to use its cultural influence to guide consumer behavior and advance social responsibility.

At the beginning of New York Fashion Week in September, Anna Wintour, editor-in-chief of US Vogue, said: led a march and rally in the town's Herald Square to encourage Americans to vote for his or her next president. The “unprecedented” The event was organized by Vogue and the Council of Fashion Designers of America (CFDA).

Wintour was joined by greater than 1,000 people, including models, designers and influencers. Dressed alike in white T-shirts with the slogan “Fashion for our Future,” participants’ call for Americans to take part in the democratic process seemed neutral enough. The CFDA described the event as “non-partisan”.

The reality was completely different. Two months ago, Vogue had publicly supported Harris for president after Joe Biden suddenly withdrew from the race. The New York event was an try to drum up support for her campaign.

In case of doubt, Wintour was accompanied by the First Lady of the United States. Dr. Jill Biden wears one other slogan T-shirt spoke of her appreciation for Wintour: “No one has shaped this industry more than you… But you haven’t stopped there.” Now shape the world. The President and I value your advice and friendship.”

The influence of Wintour and US Vogue was evident a month later when the October 2024 digital issue of Vogue featured Kamala Harris in a photograph shoot with Annie Leibowitz. The Cover photo The Vice President’s title was clearly captioned: “The Candidate of Our Time.”

Designers for Democracy (and Harris)

The T-shirts worn by Wintour and Biden in Herald Square were designed by Zac Posen, chief creative officer of the Old Navy brand. Posen attended the New York rally alongside other fashion designers resembling Michael Kors and Tory Burch, in addition to current CFDA President Thom Browne.

Recognizing the facility of clothing to precise personal messages and political affiliations, Browne and Burch – together with at the least a dozen other well-known names in American fashion – collaborated with the Harris campaign team to provide a spread of clothes Choice-themed clothingwho call themselves “designers for democracy”.

In the red, white and blue of the American flag, scarves, tops, totes and hats have turn out to be canvases for campaign slogans that mix upholding democracy, women's reproductive rights and the environment with a vote for Harris: “History is Watching,” “Democracy – Women’s Rights – Climate” and “We’re not going back”. The Designers For Democracy initiative continues the collaborative efforts of designers who produced goods in support of Biden's 2020 presidential campaign.

Some industry brands are taking their very own steps to encourage people to vote for Harris. Beauty brand Glossier has collaborated with The New York Times to launch a series of digital, print and billboards. It uses a cropped photo of an unclothed white woman's torso to encourage Americans to accomplish that “Vote for you”. The slogan is a nod to the brand's You fragrance collection. However, the campaign isn’t any laughing matter. It is meant to make a sober statement. The picture has one other caption: “Vote for your daughter's future, vote for your grandmother's legacy.”

Both statements are thinly veiled criticism of Donald Trump's position on women's reproductive rights. The US Supreme Court will make a call in June 2022 overthrew Roe vs. Wadea landmark 1973 Court ruling that established abortion as a constitutional right for girls throughout the United States. The decision to repeal this law got here during Joe Biden's presidency, but three conservative judges were appointed by Trump, who was president between 2016 and 2020 accused of supporting this controversial step.

In discussing its campaign, Glossier, a women-owned company, said it felt “compelled to go a step further than our previous efforts to know what's going on.” [this year’s] Vote.” In a strategic move, Glossier's billboards appear in seven key swing states where polls show Harris is struggling to distinguish herself from her Republican rival.

Shaping a brand new political future

The fashion industry's intervention on this 12 months's presidential contest is critical since it shows that brands, designers and editors are increasingly willing to make use of their industrial and cultural influence to spread narratives that demand social change.

Bold campaigns that remind people of their obligations to past, present and future generations suggest that the style industry recognizes consumers' concerns concerning the state of the world. In response to increasing political polarization and decreasing social cooperation inside and outdoors the US, people want fashion brands to do that show more responsibility and authenticity.

In some cases, political intervention from the style industry might be expected. Brands and designers used their platforms for criticism Trump and his policies during his presidency. There are also concerns that a second Trump term would negatively impact the style industry through higher tariffs, labor deregulation, etc Review of sustainability initiatives.

The fashion industry's motives usually are not entirely altruistic – and we ought to be careful about how and by whom its influence is exerted. Still, these initiatives suggest that we will take some comfort. Whoever becomes America's next president, the style industry appears to have realized that the pursuit of commerce might be balanced with the demands of 1's own conscience.

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By Malia Mendez, Los Angeles Times (TNS)

Idris Elba just isn’t an absent boss.

As a part of his continued efforts to develop the African film industry, the Golden Globe-winning actor plans to determine film studios in Ghana and Tanzania over the following decade. He says he can't manage this task with a London postcode.

“I’m here to strengthen the film industry – it’s a 10-year process,” Elba said BBC in an interview published on Tuesday. “I won’t be able to do it from overseas. I have to be in the country, on the continent.”

The “Luther” star said he plans to make the move “in the next five, 10 years, God willing” and can move to varied locations – Accra in Ghana, Freetown in Sierra Leone, Zanzibar in Tanzania – in an effort to “be there to go where they are.” Tell stories.”

Elba's father was from Sierra Leone and his mother was from Ghana.

Tanzanian authorities completed this in August the allocation of a plot of land measuring almost 200 hectares in Zanzibar to Elba, who wants to build a film studio there with the working title West African Studios. The studio would be comparable to any in “Hollywood, Nollywood or Bollywood” and could become the country’s “Zollywood”. Investment Minister Shariff Ali Shariff said at the time.

“We have been working for three or four years to develop a plan that would put a facility at the center of African filmmaking,” Elba said told the Ghanaian press in February 2023, noting that the existing facilities were “poor”.

A 2022 UNESCO The report said that despite “significant production growth”, the Nigerian film industry alone produces around 2,500 films annually, with total revenue estimated at 2.5 million Hundreds of millions of dollars — African film production is hampered by problems such as piracy, inadequate training opportunities and the lack of official film institutions.

“This sector is a soft power, not just across Ghana, but across Africa,” Elba told the BBC, adding that African filmmakers with the right resources and infrastructure are changing Western media's colonial narratives about the continent can ask question.

“If you watch a movie or anything that has to do with Africa, all you’re going to see is trauma, how we were slaves, how we were colonized, that it’s just war,” Elba said, “and when you come.” If you go to Africa you will find that this is not true.”

He continued: “It's really important that we have these stories about our tradition, our culture, our languages ​​and the differences between one language and another. The world doesn’t know.”

Outside the entertainment sector, Elba also has development plans an “ecotown” on Sherbro Islanda tropical region off the southwest coast of Sierra Leone – where his father was born. Led by Elba's childhood friend Siaka Stevens, grandson of the former Sierra Leonean prime minister of the same name, the project aims to bring wind-powered renewable electricity to that country for the first time.

“It's a dream, you know, but I'm in the fake business,” Elba said BBC in March. “It's about being self-reliant, it's about creating an economy that is self-sustaining and has growth potential. I’m very interested in redefining the way Africa is seen.”