YouTube on Wednesday announced artificial intelligence features for creators on its Shorts platform that leverage: Google'S DeepMind Video generation model.

The functions, generally known as I understandallows creators so as to add AI-generated backgrounds to their videos and use written prompts to create standalone, six-second video clips. YouTube CEO Neal Mohan said he hopes Veo will enable creators to make use of AI to supply more Shorts videos.

“Everything we've shown related to AI is really designed to improve your work, make it faster and more efficient, and bring your creative ideas to life faster,” Mohan said on the Made on YouTube event in New York.

The Veo AI backgrounds are an upgrade to an identical AI-generated feature called Dream Screen that YouTube announced in 2023. The company said the Veo AI backgrounds feature will launch later this yr, while the six-second AI clips can be available in 2025.

Other announcements on the event included recent features within the YouTube Studio app that can allow creators to make use of AI to generate titles, thumbnails and video ideas. These features will roll out in late 2024, YouTube said.

Creatives are exploring alternative ways to make use of generative AI technology. They are using the brand new technology to insert clips into their videos or to supply completely AI-generated videos.

However, some developers have expressed concerns that their videos on YouTube are getting used to coach the AI ​​models on which Veo relies.

“I don’t know what to think about all this AI stuff,” said Thomas Simonsa comedian with greater than 15 million subscribers on YouTube. “It doesn't fill me with confidence and love.”

There has been criticism that other services like Facebook have been overrun by Spam, AI-generated contentThere are also concerns that AI-generated content could violate mental property protections.

YouTube's AI-generated content can be watermarked and labeled to point that it was created by AI, the corporate said.

Generative AI opens a brand new perspective on the creator economy, giving developers free access to tools utilized by large language models.

We “really sit at the intersection of technology and creativity,” Mohan said. “The marriage of those two things gives us a unique perspective that everything we build is really about nurturing that human creativity.”