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	<title>compromises &#8211; USA NEWS LIVE</title>
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	<title>compromises &#8211; USA NEWS LIVE</title>
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		<title>The marketing of cybersecurity products often compromises consumer safety</title>
		<link>https://bloggingthree.soflytech.com/2025/01/the-marketing-of-cybersecurity-products-often-compromises-consumer-safety/</link>
		
		<dc:creator><![CDATA[chandankumarsoft]]></dc:creator>
		<pubDate>Fri, 03 Jan 2025 02:57:46 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[compromises]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Cybersecurity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[safety]]></category>
		<guid isPermaLink="false">https://bloggingthree.soflytech.com/?p=21978</guid>

					<description><![CDATA[You&#39;ve probably seen several advertisements for services and products designed to extend your security online. When you switch in your TV, see online advertisements, and even receive in-app notifications, you&#39;re prone to come across cybersecurity technology marketed as the last word solution and last line of defense against digital threats. Cybersecurity is big businessand technology [&#8230;]]]></description>
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<p>You&#39;ve probably seen several advertisements for services and products designed to extend your security online. When you switch in your TV, see online advertisements, and even receive in-app notifications, you&#39;re prone to come across cybersecurity technology marketed as the last word solution and last line of defense against digital threats. </p>
<p>Cybersecurity <a href="https://www.gartner.com/en/newsroom/press-releases/2023-09-28-gartner-forecasts-global-security-and-risk-management-spending-to-grow-14-percent-in-2024">is big business</a>and technology firms often sell their products <a href="https://doi.org/10.2307/1251038">based on fear</a>. These campaigns are sometimes based on what I call the technology-user cycle, a feedback loop that creates more problems than it solves. </p>
<p>Here&#39;s how it really works: Cybersecurity firms often market their products with tactics that include fear (&#8220;Hackers are looking for your data!&#8221;), blame (&#8220;If something happens, it&#39;s your fault!&#8221;), and complexity (&#8220;Only our advanced solution can &#8220;protect&#8221;) emphasize &#8220;You&#8221;). They perpetuate the idea that users are not inherently smart enough to manage security independently and that the solution is to do so <a href="https://www.antwerpmanagementschool.be/en/blog/fud-fails-bad-prevails-digital-security">Adopt the newest services or products</a>.</p>
<p>As <a href="https://scholar.google.com/citations?hl=en&#038;user=KkGR-BwAAAAJ&#038;view_op=list_works&#038;sortby=pubdate">Cybersecurity Researcher</a>I find that this approach is commonly unintentional, <a href="https://doi.org/10.1109/eCrime47957.2019.9037589">harmful consequences for humans</a>. Instead of feeling empowered, users feel helpless and convinced that cybersecurity is beyond their understanding. They may even evolve <a href="https://doi.org/10.1016/j.chbr.2024.100475">Techno stress</a>overwhelmed by the necessity to sustain with constant updates, recent tools, and limitless threat alerts. </p>
<p>Over time, this could result in apathy and resentment. Users may withdraw because they imagine they&#8217;re at all times in peril irrespective of what they do. Ironically, this mindset makes them more vulnerable as they start to overlook easy, practical steps they may take <a href="https://www.nist.gov/publications/users-are-not-stupid-six-cyber-security-pitfalls-overturned">to guard yourself</a>.</p>
<p>The cycle is self-sustaining. When users feel less confident, they usually tend to demand recent technologies to resolve their problem, reinforcing the very marketing tactics that created their insecurity in the primary place. Security vendors, in turn, deliver on their guarantees of complete solutions, reinforcing the claim that individuals cannot manage security without their products. </p>
<p>Ironically, as people&#39;s reliance on security products increases, their security may decline. They begin to disregard basic practices, change into indifferent to constant warnings, and blindly trust in solutions they don&#39;t understand.</p>
<p>The result&#8217;s that users proceed to be stuck in a loop where they depend on the technology but lack the boldness to make use of it safely, creating much more opportunities for those with malicious intent to take advantage of it.</p>
<h2>Development of cybercrime</h2>
<p>I even have been working in cybersecurity because the early Nineteen Nineties and have seen the sector evolve over the a long time. I&#39;ve seen adversaries adapt to recent defenses and exploit people&#39;s growing reliance on the Internet. Two key changes particularly are defining moments within the evolution of cybercrime.</p>
<p>The first change got here with the conclusion that cybercrime might be hugely profitable. As society transitioned from paper checks and money transactions to digital payments, criminals discovered that it was relatively easy to acquire and steal money electronically. This transition to digital finance created opportunities for criminals <a href="https://doi.org/10.1108/JFC-11-2021-0242">strengthen their attacks</a>bypasses physical barriers and targets the systems that underpin modern payment methods.</p>
<p>The second shift occurred over a decade ago, when criminals directly targeted individuals slightly than simply going after firms or governments. While corporate attacks, ransomware campaigns, and significant infrastructure breaches still make headlines, there has also been one <a href="https://www.ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf">Increase in attacks</a> on on a regular basis users. Cybercriminals have learned that individuals are sometimes less prepared and more trusting than firms, providing lucrative opportunities.</p>
<p>This combination of digital financial systems and direct user engagement has redefined cybersecurity. It&#39;s not nearly protecting businesses or critical infrastructure; It&#39;s about ensuring that the common person isn&#8217;t left defenseless. But the best way cybersecurity technology is marketed and deployed often leaves users confused and feeling helpless. </p>
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<div class="placeholder-container" style="--aspect-ratio-percent:66.71087533156499%;--background-color:#4e382c"><img decoding="async" alt="Two women, one sitting and one standing, look at a computer monitor" class="lazyload" src="https://images.theconversation.com/files/639564/original/file-20241218-15-uu569w.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;fit=clip" srcset="https://images.theconversation.com/files/639564/original/file-20241218-15-uu569w.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=1 600w, https://images.theconversation.com/files/639564/original/file-20241218-15-uu569w.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=2 1200w, https://images.theconversation.com/files/639564/original/file-20241218-15-uu569w.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=3 1800w, https://images.theconversation.com/files/639564/original/file-20241218-15-uu569w.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=1 754w, https://images.theconversation.com/files/639564/original/file-20241218-15-uu569w.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=2 1508w, https://images.theconversation.com/files/639564/original/file-20241218-15-uu569w.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=3 2262w" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px"></div><figcaption>
              <span class="caption">Asking a knowledgeable friend or colleague is a terrific technique to overcome the fear and confusion surrounding cybersecurity.</span><br />
              <span class="attribution"><a class="source" href="https://www.gettyimages.com/detail/photo/female-computer-programmers-discussing-in-office-royalty-free-image/1180183366">Luis Alvarez/DigitalVision via Getty Images</a></span><br />
            </figcaption></figure>
<h2>Empowering users</h2>
<p>The excellent news is that you may have more power than you think that. Cybersecurity doesn’t must feel like an unsolvable puzzle or a task for experts alone. Instead of letting fear drive you into techno-stress or apathy, you possibly can take matters into your individual hands by counting on trusted sources like community organizations, local libraries, and tech-savvy friends. </p>
<p>These trusted voices can simplify the jargon, provide straightforward advice, and enable you to make informed decisions. Imagine a world where you don&#39;t must depend on faceless firms, but as an alternative turn to a network of people that genuinely wish to see you succeed.</p>
<p>I imagine cybersecurity providers should offer tools and training which can be inclusive, accessible, and focused on users&#39; real needs. At the identical time, people should actively take part in community-driven initiatives, adopt thoughtful security practices, and depend on trusted resources for advice. People feel more confident and capable after they surround themselves with people who find themselves willing to show and support them. Users can then adopt the technology properly, slightly than buying every recent product out of fear or turning away entirely.</p>
<p>This community-based approach goes beyond individual corrections. It creates a culture of <a href="https://www.nist.gov/publications/users-are-not-stupid-six-cyber-security-pitfalls-overturned">shared responsibility and empowerment</a> and helps create a safer and more resilient digital ecosystem.</p>
<h2>resources</h2>
<p>To take control of your cybersecurity and construct your confidence, it&#39;s essential to know where to seek out reliable information and support. The following list of resources includes trusted organizations, community programs, and academic tools that may enable you to higher understand cybersecurity, protect yourself from threats, and even connect with local experts or colleagues for advice. </p>
<p>Whether you would like to protect your devices, learn learn how to spot fraud, or stay informed concerning the latest digital threats, these resources are a terrific place to start out. Empowerment starts with step one to understanding your digital world.</p>
</p></div>
<p><em>image credit : theconversation.com</em></p>
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		<title>How 9 states manage without income tax? A tax expert explains the compromises they make</title>
		<link>https://bloggingthree.soflytech.com/2024/07/how-9-states-manage-without-income-tax-a-tax-expert-explains-the-compromises-they-make/</link>
		
		<dc:creator><![CDATA[chandankumarsoft]]></dc:creator>
		<pubDate>Mon, 22 Jul 2024 19:18:52 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[compromises]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[explains]]></category>
		<category><![CDATA[income]]></category>
		<category><![CDATA[Manage]]></category>
		<category><![CDATA[States]]></category>
		<category><![CDATA[tax]]></category>
		<guid isPermaLink="false">https://bloggingthree.soflytech.com/?p=9691</guid>

					<description><![CDATA[How can some states get by without income tax? – Vonnie, age 12, Auburn, Alabama Shortly before I used to be born within the Nineteen Seventies, my family moved from Nebraska to Texas. One big reason was that Texas was – and still is – considered a low-tax state and my father desired to open [&#8230;]]]></description>
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<div class="placeholder-container" style="--aspect-ratio-percent:48.9451476793249%;--background-color:#7f7f80"><img decoding="async" alt="" class="lazyload" src="https://images.theconversation.com/files/281719/original/file-20190628-76743-26slbc.png?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=237&#038;fit=clip" srcset="https://images.theconversation.com/files/281719/original/file-20190628-76743-26slbc.png?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=600&#038;h=293&#038;fit=crop&#038;dpr=1 600w, https://images.theconversation.com/files/281719/original/file-20190628-76743-26slbc.png?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=600&#038;h=293&#038;fit=crop&#038;dpr=2 1200w, https://images.theconversation.com/files/281719/original/file-20190628-76743-26slbc.png?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=600&#038;h=293&#038;fit=crop&#038;dpr=3 1800w, https://images.theconversation.com/files/281719/original/file-20190628-76743-26slbc.png?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;h=368&#038;fit=crop&#038;dpr=1 754w, https://images.theconversation.com/files/281719/original/file-20190628-76743-26slbc.png?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=754&#038;h=368&#038;fit=crop&#038;dpr=2 1508w, https://images.theconversation.com/files/281719/original/file-20190628-76743-26slbc.png?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=754&#038;h=368&#038;fit=crop&#038;dpr=3 2262w" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px"></div><figcaption>
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<blockquote>
<p><strong>How can some states get by without income tax? – Vonnie, age 12, Auburn, Alabama</strong></p>
</blockquote>
<hr>
<p>Shortly before I used to be born within the Nineteen Seventies, my family moved from Nebraska to Texas. One big reason was that Texas was – and still is – considered a low-tax state and my father desired to open his business there.</p>
<p>Texas can also be one in every of nine states that doesn&#8217;t impose income tax on the “earned income” of individuals working there.</p>
<p>That doesn&#39;t mean Texas doesn&#39;t impose taxes on its residents &#8211; it does. Texas imposes other taxes to fund schools, hospitals, health care, roads, airports, fire departments, business loans, public safety, and all types of other public services. For example, Texas has <a href="https://smartasset.com/taxes/texas-property-tax-calculator">among the highest property tax rates within the United States</a>.</p>
<p><iframe id="oiDHz" class="tc-infographic-datawrapper" src="https://datawrapper.dwcdn.net/oiDHz/6/" height="400px" width="100%" style="border: 0;" scrolling="no" frameborder="0"></iframe></p>
<p>Understanding the kinds of taxes states can impose may be complicated. <a href="https://www.american.edu/kogod/faculty/cbruck.cfm">Tax professor and political expert</a>It is my job to elucidate how our tax system is structured and works.</p>
<h2>Why states are allowed to make the principles</h2>
<p>In general, states have the ability to tax their residents. When residents decide to live in a state, they profit from that state&#39;s laws and protections and pay taxes as a part of the price of presidency.</p>
<p>Just because the U.S. Constitution gives the U.S. government the best to gather federal taxes, each state has its own structure and laws that may impose taxes on quite a lot of things. You could tax earned income, money from investments, the acquisition of alcohol, fuel, tobacco, or food, or any variety of other things, industries, and activities like sporting events and hotel stays. There are many differing kinds of taxes, and every state has its own rules.</p>
<p>Politicians should not the one ones who determine which and what number of taxes are levied. Citizens often vote on whether state taxes ought to be introduced, increased or abolished. On Election Day in November 2024, for instance, voters in some states will likely be asked whether or not they desire a state tax increase to finance social programs. In Oregon, voters will determine whether taxes on corporations operating there ought to be increased. <a href="https://www.oregonlive.com/politics/2024/06/proposed-ballot-measure-proposal-to-raise-corporate-taxes-give-every-oregonian-750-a-year-likely-to-make-november-ballot.html">to finance a brand new poverty reduction programme</a>.</p>
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<div class="placeholder-container" style="--aspect-ratio-percent:66.71087533156499%;--background-color:#2c344e"><img decoding="async" alt="People outside the Illinois Capitol wave signs calling for a vote on the state&#39;s single tax rate." class="lazyload" src="https://images.theconversation.com/files/607118/original/file-20240716-17-r7kp0c.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;fit=clip" srcset="https://images.theconversation.com/files/607118/original/file-20240716-17-r7kp0c.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=1 600w, https://images.theconversation.com/files/607118/original/file-20240716-17-r7kp0c.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=2 1200w, https://images.theconversation.com/files/607118/original/file-20240716-17-r7kp0c.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=3 1800w, https://images.theconversation.com/files/607118/original/file-20240716-17-r7kp0c.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=1 754w, https://images.theconversation.com/files/607118/original/file-20240716-17-r7kp0c.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=2 1508w, https://images.theconversation.com/files/607118/original/file-20240716-17-r7kp0c.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=3 2262w" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px"></div><figcaption>
              <span class="caption">In 2014, a gaggle of individuals called for the Illinois Constitution to be amended to eliminate the flat tax, which imposed the identical income tax rate on everyone. They wanted higher tax rates for richer people and lower rates for poorer people. However, voters rejected this transformation.</span><br />
              <span class="attribution"><a class="source" href="https://newsroom.ap.org/detail/IncomeTaxBallotMeasure/559d07f0e37c4fd88f90d44ad2dd3dda/photo">AP Photo/Seth Perlman</a></span><br />
            </figcaption></figure>
<p>In states that impose an income tax on wages, tax rates can <a href="https://www.investopedia.com/ask/answers/060515/what-difference-between-state-income-tax-and-federal-income-tax.asp">either the identical percentage of everyone’s income or they&#8217;ll vary</a> depending on the extent of salary. In some states, tax rates increase when a taxpayer earns more cash.</p>
<h2>No income tax doesn&#8217;t mean tax-free</h2>
<p>The <a href="https://www.nerdwallet.com/article/taxes/state-income-tax-rates">nine states that don&#8217;t levy income tax</a> are Alaska, Florida, Nevada, New Hampshire, South Dakota, Tennessee, Texas, Washington, and Wyoming. Two of those states &#8211; New Hampshire and Washington &#8211; tax some income, similar to money from stocks and other investments, but they don&#8217;t tax income from employment.</p>
<p>If a state doesn&#8217;t impose an income tax, it often imposes other taxes to fund education, roads, health care, and other public services. </p>
<p>In some cases, states impose higher sales taxes or higher property taxes, similar to taxes on the worth of an individual&#39;s home. Or they depend on cities and counties to gather these taxes to pay for services. Tennessee, for instance, has no state income tax, nevertheless it does have <a href="https://www.kiplinger.com/taxes/state-tax/603200/states-with-the-highest-sales-taxes">one in every of the best combined state and native sales tax rates</a> – 9.548% – of every state.</p>
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<p>On the opposite hand, <a href="https://www.commerce.alaska.gov/web/dcra/officeofthestateassessor/alaskataxfacts.aspx">Alaska is one in every of the states with the bottom taxes</a>. There isn&#8217;t any state income tax or sales tax. However, Alaska does have a state property tax and may impose significant taxes on oil and gas corporations operating there. Its cities and other local jurisdictions can and sometimes do impose sales tax on the local level.</p>
<h2>Advantages and downsides of an absence of state income tax</h2>
<p>Living in states without income taxes has each benefits and downsides.</p>
<p>You might get monetary savings. But that doesn&#39;t mean you won&#39;t must pay taxes, and there are trade-offs to think about. Sometimes states without income taxes don&#39;t have the most effective public services.</p>
<p>You will probably want to move to a state like Texas to avoid paying income tax, but you should be prepared to pay more for healthcare. In general, Texas has among the <a href="https://www.forbes.com/advisor/health-insurance/most-and-least-expensive-states-for-health-care-ranked">lowest government spending on health care</a> or by public transport.</p>
<p>When states impose higher property taxes or sales taxes to lift enough money to make up for the shortage of an income tax, it could possibly also affect the general affordability of living in a state without an income tax. </p>
<p>This is most significant for individuals with low incomes, because state sales taxes have a greater impact on overall affordability. For example, students who&#8217;re studying and dealing part-time could have low incomes, but in the event that they live in a state with a high sales tax fairly than an income tax, they&#8217;ll pay the identical high rate as full-time staff with much higher incomes. As a result, students may struggle more to make ends meet than full-time staff.</p>
<p>Also keep in mind that most often, Americans still pay taxes on their income. Even if an individual isn&#8217;t subject to state income tax, <a href="https://www.pewresearch.org/short-reads/2023/04/18/who-pays-and-doesnt-pay-federal-income-taxes-in-the-us/">Majority of the US population</a> pays federal income tax, and for many individuals, this <a href="https://www.irs.gov/filing/federal-income-tax-rates-and-brackets">Federal taxes</a> are much higher than any state income tax.</p>
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<p><em>image credit : theconversation.com</em></p>
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