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	<title>compete &#8211; USA NEWS LIVE</title>
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	<description>All About USA NEWS</description>
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	<title>compete &#8211; USA NEWS LIVE</title>
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		<title>Apple could launch a hoop to compete with Samsung by 2026, a research firm predicts</title>
		<link>https://bloggingthree.soflytech.com/2024/10/apple-could-launch-a-hoop-to-compete-with-samsung-by-2026-a-research-firm-predicts/</link>
		
		<dc:creator><![CDATA[chandankumarsoft]]></dc:creator>
		<pubDate>Tue, 08 Oct 2024 19:50:08 +0000</pubDate>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[firm]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[predicts]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[ring]]></category>
		<category><![CDATA[Samsung]]></category>
		<guid isPermaLink="false">https://bloggingthree.soflytech.com/?p=16926</guid>

					<description><![CDATA[Apple could launch a connected ring to compete with Samsung by 2026, in line with CCS Insight, reinforcing the US tech giant&#39;s give attention to health. The call is a component of CCS Insight&#39;s annual forecast report and if it comes true, it might be the Cupertino giant&#39;s first latest product for the reason that [&#8230;]]]></description>
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<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Apple<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>    could launch a connected ring to compete with Samsung by 2026, in line with CCS Insight, reinforcing the US tech giant&#39;s give attention to health.</p>
<p>The call is a component of CCS Insight&#39;s annual forecast report and if it comes true, it might be the Cupertino giant&#39;s first latest product for the reason that launch of the Apple Vision Pro headset this yr.</p>
<p>“Healthcare has turn out to be a mainstay for Apple. In fact, I might even say that the purpose at which Tim Cook decides to relinquish control and retire&#8230; I would love to contemplate that as one in all his biggest legacies. &#8220;Apple would be about personal health,&#8221; said Ben Wood, principal analyst at CCS Insight, told CNBC&#39;s &#8220;Beyond the Valley&#8221; podcast, released Tuesday.</p>
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<p>&#8220;Considering Tim Cook&#39;s deep and personal commitment to health, I think a ring is a very complementary extension for Apple,&#8221; he said, referring to Apple CEO Cook.</p>
<p>Wood highlighted Apple&#39;s give attention to health, from products just like the Apple Watch with all its sensors to the most recent AirPods Pro 2 headphones that convert into hearing aids.</p>
<p>Similar to smartwatches, a sensible ring has various sensors integrated to trace health data equivalent to heart rate.</p>
<p>Oura was one in all the pioneers in the sector, but Samsung launched the Galaxy Ring this yr, bringing this form of product to a bigger audience because it looks to make a much bigger push into the healthcare space.</p>
<p>Priced at $399, the Samsung Galaxy Ring expands the South Korean tech giant&#39;s product portfolio from smartphones to smartwatches because it goals to lock users into the device world.</p>
</div>
<div class="group">
<p>Apple is pursuing the same strategy with its product lineup, attempting to keep its already loyal customers within the hardware ecosystem. A hoop would add one other product to that portfolio, Wood said.</p>
<p>Unlike other consumer electronics items, rings are complicated from a retail perspective because people have different sized fingers. Samsung offers rings in numerous sizes and colours, and users receive a set of sample sizes before purchasing a hoop.</p>
<p>Wood said Apple differs from Samsung in that it has a big and stylish physical retail space, which might help any try and sell a Ring product to customers.</p>
<p>&#8220;I also think their retail presence is ideal for this because rings are complex products that need to be brought to market,&#8221; Wood told CNBC.</p>
<p>Rings are also fashion items. Wood said Apple&#39;s products still have market appeal.</p>
<p>“Apple is a brand that enjoys a certain quantity of praise for being a product that folks are happy with. And I feel a beautifully designed ring from Apple might be one in all those things that&#39;s almost type of a standing symbol,&#8221; Wood said.</p>
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<p><em>image credit : www.cnbc.com</em></p>
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		<title>Chinese firms need to compete with Nvidia in AI chips</title>
		<link>https://bloggingthree.soflytech.com/2024/09/chinese-firms-need-to-compete-with-nvidia-in-ai-chips/</link>
		
		<dc:creator><![CDATA[chandankumarsoft]]></dc:creator>
		<pubDate>Tue, 17 Sep 2024 06:45:06 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Chinese]]></category>
		<category><![CDATA[chips]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[Nvidia]]></category>
		<guid isPermaLink="false">https://bloggingthree.soflytech.com/?p=14957</guid>

					<description><![CDATA[Years of US sanctions against China&#39;s semiconductor industry forced Beijing to step up its efforts to strengthen its domestic chip industry. The boom in artificial intelligence and fundamental models has only further fueled China&#39;s goal of becoming a frontrunner within the chip industry. So far it&#8217;s an American company NVIDIA with its graphics processing units [&#8230;]]]></description>
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<p>Years of US sanctions against China&#39;s semiconductor industry forced Beijing to step up its efforts to strengthen its domestic chip industry.</p>
<p>The boom in artificial intelligence and fundamental models has only further fueled China&#39;s goal of becoming a frontrunner within the chip industry.</p>
<p>So far it&#8217;s an American company <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-1">NVIDIA<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>    with its graphics processing units (GPUs), which have made headlines for developing the important thing hardware needed to coach huge AI models, equivalent to those found at OpenAI on which ChatGPT relies.</p>
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<p>While Nvidia can supply certain chips to China, Washington has shown a willingness to chop off its technology rival from probably the most advanced semiconductors and the tools needed to make them. This has put the main target back on China&#39;s domestic efforts to compete with Nvidia and develop semiconductors that may form the idea of the world&#39;s second-largest economy&#39;s own AI industry.</p>
<p>CNBC spoke to 2 analysts who identified a few of Nvidia&#39;s leading Chinese competitors.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline0"></a>Huawei</h2>
<div class="group">
<p>Huawei is considered one of China&#39;s technology champions. Its business areas range from telecommunications infrastructure to consumer electronics and cloud computing. Its chip design department is known as HiSilicon.</p>
<p>The Shenzhen-based company develops the Ascend series of information center processors. Huawei then sells these chips as a part of servers utilized in data centers to coach AI models. Its AI servers run under the brand name Atlas.</p>
<p>The company&#39;s current generation of chips is known as the Ascend 910B, and the corporate is preparing to launch the Ascend 910C, which could compete with Nvidia&#39;s H100 product, based on an August Wall Street Journal report.</p>
<p>In its annual report earlier this 12 months, Nvidia specifically identified Huawei, amongst others, as a competitor in areas equivalent to chips, AI software and networking products.</p>
<p>&#8220;It&#39;s not just about the hardware, it&#39;s about the entire ecosystem, the tools for developers and the ability to evolve that ecosystem as technology advances. This is where Huawei has a lot of advantages and is trying to build a software ecosystem around its Ascend line of data center processors,&#8221; Paul Triolo, associate partner at consulting firm Albright Stonebridge, told CNBC.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline1"></a>Alibaba and Baidu</h2>
<div class="group">
<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-5">Alibaba<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>    and Baidu each buy Nvidia chips, but additionally develop their very own semiconductors for AI processes.</p>
<p>Baidu, considered one of China&#39;s largest web firms, is developing its own chips to be used in servers and autonomous cars under the brand name Kunlun.</p>
<p>Alibaba&#39;s semiconductor design division called T-Head has developed an AI inference chip called Hanguang 800. Inference is the method that follows the training of AI models because it refers back to the actual application of AI in the true world, equivalent to a chatbot responding to user queries.</p>
<p>&#8220;Alibaba&#39;s AI inference chip has already been used to accelerate the recommendation system on its e-commerce platform. Baidu has integrated its Kunlun chip into its data centers and autonomous driving area,&#8221; Wei Sun, senior analyst at Counterpoint Research, told CNBC.</p>
</div>
<h2 class="ArticleBody-subtitle"><a id="headline2"></a>Biren Technology</h2>
<div class="group">
<p>Like Nvidia, Biren Technology develops a general-purpose GPU and has a software development platform for constructing applications on the hardware.</p>
<p>These chips are a part of Biren&#39;s Bili product line, designed to be used in data centers for AI training.</p>
<p>Last 12 months, Biren was placed on a U.S. blacklist often known as the Entity List, which restricts the corporate&#39;s access to certain American technologies.</p>
</div>
<h2 class="ArticleBody-subtitle"><a id="headline3"></a>Cambricon Technologies</h2>
<div class="group">
<p>Cambricon Technologies develops various forms of semiconductors, from those for training AI models to people who can run AI applications on devices reasonably than in data centers.</p>
<p>However, the corporate continues to record significant losses and <a href="https://www.scmp.com/tech/big-tech/article/3229277/chinas-ai-chip-champion-cambricon-downsizes-autonomous-driving-unit-it-struggles-make-profit" target="_blank" rel="noopener">According to reports</a> laid off employees last 12 months, the South China Morning Post reported.</p>
<p>Cambricon Technologies can be on the US Entity List.</p>
</div>
<h2 class="ArticleBody-subtitle"><a id="headline4"></a>Moore threads</h2>
<div class="group">
<p>Moore Threads, founded in 2020, develops GPU<strong>S</strong> Designed to coach large AI models.</p>
<p>MTT KUAE is the corporate&#39;s data center product that houses its GPUs. The company&#39;s mission is to change into a &#8220;global GPU leader,&#8221; it said in a press release on its website.</p>
<p>Big brands are also supporting the corporate. TikTok owner ByteDance is an investor alongside major enterprise capital firms equivalent to Sequoia and GGV Capital.</p>
<p>Moore Threads can be on the US Entity List.</p>
</div>
<h2 class="ArticleBody-subtitle"><a id="headline5"></a>Enflame technology</h2>
<div class="group">
<p>Enflame Technology is one other startup in China that goals to position itself as a domestic alternative to Nvidia. The company develops chips for data centers that concentrate on AI training and processing.</p>
<p>Tencent, considered one of China&#39;s largest technology firms, is an investor in Enflame.</p>
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<p><em>image credit : www.cnbc.com</em></p>
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		<title>Trees compete for space, light and resources, and these clashes can leave battle scars</title>
		<link>https://bloggingthree.soflytech.com/2024/08/trees-compete-for-space-light-and-resources-and-these-clashes-can-leave-battle-scars/</link>
		
		<dc:creator><![CDATA[chandankumarsoft]]></dc:creator>
		<pubDate>Sun, 18 Aug 2024 11:58:36 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Battle]]></category>
		<category><![CDATA[clashes]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[leave]]></category>
		<category><![CDATA[light]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[scars]]></category>
		<category><![CDATA[space]]></category>
		<category><![CDATA[trees]]></category>
		<guid isPermaLink="false">https://bloggingthree.soflytech.com/?p=12284</guid>

					<description><![CDATA[When you walk through a forest, it could appear to be a static environment where little or no is occurring. But trees are always interacting and reacting to one another as they grow. There is intense competition for light and space, and any change affects the general composition of the forest ultimately. Forest scientists like [&#8230;]]]></description>
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<p>When you walk through a forest, it could appear to be a static environment where little or no is occurring. But trees are always interacting and reacting to one another as they grow. There is intense competition for light and space, and any change affects the general composition of the forest ultimately.</p>
<p><a href="https://www.researchgate.net/scientific-contributions/Wayne-K-Clatterbuck-71834111">Forest scientists like me</a> spend loads of time fascinated with it <a href="https://www.nhpr.org/something-wild/2014-12-12/something-wild-forest-succession">Forest succession</a> &#8211; a predictable process by which plant species colonize and dominate a bit of land. The basic sequence is that the land develops from an open field to scrubland and shrubs, then to young trees, and at last to large, mature trees. Disturbances akin to a severe storm or forest fire can interrupt or delay forest succession.</p>
<p>I study ecological changes in species composition, tree arrangement and forest development that occur during succession and after disturbances. My research team analyses conditions in mixed-species deciduous forests. Using tree rings, we reconstruct what former forests looked like years ago. </p>
<p>By applying observed patterns and processes, researchers can model the longer term growth and evolution of forests. Here are some insights into what might occur among the many trees around you as you&#8217;re taking a forest walk.</p>
<h2>Battle for space and lightweight</h2>
<p>Forest communities are made up of trees of various species, sizes and styles. Each species requires a certain amount of sunlight and space to thrive and grows at its own rate. </p>
<figure>
<p><iframe title="How Trees Can Think Without a Brain" width="1170" height="658" src="https://www.youtube.com/embed/pjMIHXGoTL4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p><figcaption><span class="caption">Trees adapt dynamically to their environment and have different growth and competition strategies.</span></figcaption></figure>
<p>Many trees <a href="https://www.nhm.ac.uk/discover/crown-shyness-are-trees-social-distancing.html">distance themselves</a> from other trees to reduce interaction with their neighbors &#8211; a pattern researchers call crown shyness. If you look up, chances are you&#8217;ll notice gaps between trees and branches near the gaps with broken branches and fewer leaves. In contrast, branches and leaves which have adequate space and sunlight to grow are denser and healthier.</p>
<p>Mixed deciduous forests often support <a href="https://doi.org/10.1641/0006-3568(2006)56%5B341:RTDFOE%5D2.0.CO;2">greater than 30 species of trees</a>which suggests they will develop in many alternative ways. By understanding how trees interact, forest managers, whether rural or urban, can establish practices that control forest growth. </p>
<p>When a forest is just beginning to emerge, it may well have hundreds of tree seedlings per hectare. But only 50 to 100 trees per hectare can <a href="https://elischolar.library.yale.edu/fes_pubs/1/%E2%80%AC%E2%80%AC%E2%80%AC">survive and grow up</a>. Foresters are working to find out which trees are displacing other trees and which trees are giving up growing space. </p>
<p>One of an important zones for understanding forest growth is <a href="https://www.sciencedirect.com/topics/earth-and-planetary-sciences/forest-canopy">the cover</a> – the forest cover, which incorporates all of the leaves, branches and twigs within the tree crowns. A typical mixed forest has several cover layers consisting of species with different growth rates. When trees die, they release growth space that surviving trees use by growing and expanding their canopies. </p>
<h2>How storms shape the forest</h2>
<p>A mature tree can be exposed to many weather events during its life. Storms force trees to sway and bump into their neighbors, causing crown abrasion – damage to buds and branch suggestions. These effects can <a href="https://doi.org/10.3390/f15020247">Slowing down and reducing branch growth</a>Crown wear is an indication that the tree population is simply too dense and competition amongst trees is undermining healthy growth. </p>
<p>However, crown abrasion can actually help some species. For example, oaks, a slower-growing species, have dense tissue and powerful branches that may abrasive and damage branches of faster-growing trees akin to poplars and rubber trees, whose wood is weaker and fewer dense. This allows oaks to outcompete their initially faster-growing competitors. </p>
<p>Some forests are monocultures, with just one species of tree. In large parts of the western United States, for instance, forests were burned or cut down within the nineteenth century and later replanted with <a href="https://www.srs.fs.usda.gov/pubs/misc/ag_654/volume_1/pinus/contorta.htm">Lodgepole pine</a>native to western mountain regions. The trees all grew back at the identical rate, unlike in mixed forests where some species grow faster than others. </p>
<p>This resulted in tall, slender trees that <a href="https://doi.org/10.1016/0378-1127(92)90033-6">fluctuate more in wind</a>Due to crown abrasion or crown shyness, the pines have small crowns that don&#8217;t expand laterally so far as normal. </p>
<p>These forests eventually stagnate. The distance between the trees shrinks since the small crowns of the trees don&#8217;t keep neighboring trees at arm&#39;s length. Tree growth decreases and <a href="https://www.doi.gov/ocl/hearings/111/MountainPineBeetle_061609">The vitality of the trees is decreasing</a>. </p>
<p><a href="https://www.fs.usda.gov/about-agency/features/thinning-forest-trees">Thinning of those forests</a> or the implementation <a href="https://www.fs.usda.gov/managing-land/prescribed-fire">prescribed fires</a> can increase the space between trees and supply extra space for crown growth. </p>
<figure>
<p><iframe title="Thinning Your Forest" width="1170" height="658" src="https://www.youtube.com/embed/PnDPU_b7KGI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p><figcaption><span class="caption">Kirk Hanson, forestry director for the nonprofit Northwest Natural Resource Group, explains how thinning could make forests healthier.</span></figcaption></figure>
<h2>Watching the trees fight</h2>
<p>To study the movement of branches in wind, my students and I exploit accelerometers – devices that measure <a href="https://www.britannica.com/technology/accelerometer">how quickly the speed of a moving object changes</a>Most modern smartphones <a href="https://gizmodo.com/all-the-sensors-in-your-smartphone-and-how-they-work-1797121002">contain built-in accelerometers</a> Apps like Google Maps help determine the phone&#39;s location. </p>
<p>We attach the accelerometers near the ends of the branches, where they measure the movements of the branches in three dimensions. By combining this data with real-time wind speed measurements, we are able to determine the movements and acceleration of the branches in response to different wind speeds. </p>
<p>In one study, we examined how interactions between different tree species altered the forest cover in riparian forests along rivers and streams in central Mississippi. These forests consisted primarily of <a href="https://plants.usda.gov/DocumentLibrary/plantguide/pdf/pg_qupa5.pdf">Cherry bark oak</a> And <a href="https://www.srs.fs.usda.gov/pubs/misc/ag_654/volume_2/liquidambar/styraciflua.htm">Sweetgum trees</a>Both species are common in mixed stands, but have different crown shapes and growth rates.</p>
<p>At first, sweetgum trees were more quite a few and distinguished in young forests. But over time, because of the abutting trees, cherry oaks began to achieve strength within the spaces left by rubbed sweetgum branches. Eventually, the oak displaced the declining sweetgum and got here to <a href="https://doi.org/10.1139/x88-003">dominate the forest cover</a>. </p>
<figure class="align-center zoomable">
<div class="placeholder-container" style="--aspect-ratio-percent:66.71087533156499%;--background-color:#a5a559"><img decoding="async" alt="View from above of a forest with fallen trees and branches." class="lazyload" src="https://images.theconversation.com/files/613345/original/file-20240813-19-mc0kv3.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;fit=clip" srcset="https://images.theconversation.com/files/613345/original/file-20240813-19-mc0kv3.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=1 600w, https://images.theconversation.com/files/613345/original/file-20240813-19-mc0kv3.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=2 1200w, https://images.theconversation.com/files/613345/original/file-20240813-19-mc0kv3.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=600&#038;h=400&#038;fit=crop&#038;dpr=3 1800w, https://images.theconversation.com/files/613345/original/file-20240813-19-mc0kv3.jpg?ixlib=rb-4.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=1 754w, https://images.theconversation.com/files/613345/original/file-20240813-19-mc0kv3.jpg?ixlib=rb-4.1.0&#038;q=30&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=2 1508w, https://images.theconversation.com/files/613345/original/file-20240813-19-mc0kv3.jpg?ixlib=rb-4.1.0&#038;q=15&#038;auto=format&#038;w=754&#038;h=503&#038;fit=crop&#038;dpr=3 2262w" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px"></div><figcaption>
              <span class="caption">Aerial image of storm damage hindering succession in an oak woodland on the east coast of Scotland. This natural disturbance creates gaps of various sizes that affect the expansion of neighbouring trees in addition to opportunities for regeneration.</span><br />
              <span class="attribution"><a class="source" href="https://www.gettyimages.com/detail/news-photo/aerial-photograph-of-storm-damage-oak-forest-located-on-the-news-photo/1419930594">David Goddard/Getty Images</a></span><br />
            </figcaption></figure>
<h2>Leadership from top to bottom</h2>
<p>The forest environment is always changing and is influenced by many aspects, from insect invasions and plant diseases to climate change and natural disasters. Physical cover wear amongst species will not be as well understood as a few of these other pressures, but clearly contributes to the event of diverse mixed-species deciduous forests. </p>
<p>Our research suggests that when crown wear reduces the crown size and growth of faster-growing species, slower-growing, more vigorous species can emerge and prevail. These findings might help scientists and foresters develop and manage healthy, productive forests.</p>
</p></div>
<p><em>image credit : theconversation.com</em></p>
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		<title>McDonald&#039;s, Wendy&#039;s and Burger King compete for low-income customers</title>
		<link>https://bloggingthree.soflytech.com/2024/07/mcdonalds-wendys-and-burger-king-compete-for-low-income-customers/</link>
		
		<dc:creator><![CDATA[chandankumarsoft]]></dc:creator>
		<pubDate>Mon, 29 Jul 2024 01:28:36 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Burger]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[King]]></category>
		<category><![CDATA[lowincome]]></category>
		<category><![CDATA[McDonald39s]]></category>
		<category><![CDATA[Wendy39s]]></category>
		<guid isPermaLink="false">https://bloggingthree.soflytech.com/?p=10279</guid>

					<description><![CDATA[Subway began phasing out its $5 sandwiches ten years ago, but other fast-food chains have since revived the $5 price tag in hopes of winning over customers who&#8217;ve in the reduction of on spending. As many restaurant corporations prepare to release their second-quarter results, investors expect that diners will visit their establishments less continuously and [&#8230;]]]></description>
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<p>Subway began phasing out its $5 sandwiches ten years ago, but other fast-food chains have since revived the $5 price tag in hopes of winning over customers who&#8217;ve in the reduction of on spending.</p>
<p>As many restaurant corporations prepare to release their second-quarter results, investors expect that diners will visit their establishments less continuously and that sales have been sluggish, with just a few exceptions reminiscent of <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-3">Chipotle<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>Hoping to enhance their results for the following quarter, chains like <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-4">MC Donalds<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>Taco Bell, Burger King and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-5">Wendy’s<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>    have introduced or revived menu offerings with a $5 price tag.</p>
<p>McDonald&#39;s reported a rise in customer traffic because of this, but Wall Street doesn&#8217;t expect the promotions to supply a serious boost to sales.</p>
<p>Fast food typically performs higher than the industry as a complete during times of economic recession. But price increases in recent times have led many consumers to conclude that fast food is solely not  business anymore. More than 60% of respondents to a recent <a href="https://www.lendingtree.com/debt-consolidation/fast-food-survey/" target="_blank" rel="noopener">According to a survey by LendingTree</a> They have in the reduction of on spending on fast food since it is just too expensive.</p>
<p>The skyrocketing prices on menus have scared away many fast-food customers, including those within the lower income bracket, who make up a significant slice of the sector’s customer base. Companies reminiscent of <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-7">Brinker International<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>    Chili&#39;s has used its marketing to emphasise its own value relative to the price of a fast-food meal. Casual dining chains have taken market share from the fast-food sector, <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-8">Restaurants Darden<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>    said CEO Rick Cardenas in June.</p>
<p>&#8220;It&#39;s a war for the less affluent customers,&#8221; says Robert Byrne, senior director of consumer research at Technomic, a restaurant research firm.</p>
<p>This change in consumer behavior has also spooked Wall Street. Shares of McDonald&#39;s, the parent company of Burger King <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-9">Restaurant Brands International<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>    and Wendy&#39;s have all declined by double digits this yr. Taco Bell owner <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-10">Yum Brands<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>    will fall by greater than 1% in 2024. The S&#038;P 500 is now up 14%.</p>
<p>&#8220;Investors believe the second quarter will likely be one to forget &#8211; many large chains will likely miss consensus. [estimates],&#8221; KeyBanc analyst Eric Gonzalez told CNBC.</p>
<p>McDonald&#39;s is predicted to report its second-quarter results on Monday, while Wendy&#39;s is scheduled to report its results on Wednesday. Restaurant Brands and Yum Brands are expected to report their quarterly results the next week.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline0"></a>Can inexpensive meals result in larger purchases?</h2>
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<p>Generally, fast-food chains focus their discounts and low cost meals on the primary quarter, when consumers want to lower your expenses after the vacations and keep their New Year&#39;s resolutions. As temperatures rise, restaurant sales also increase, and operators don&#39;t often depend on special offers to draw customers.</p>
<p>But this summer all the things is different. Fast food chains need discounts to spice up customer traffic – and increase sales.</p>
<p>“The fact is that restaurants are running out of room to put higher prices on their menus,” Byrne said.</p>
<p>  But Value Meals are usually not nearly increasing traffic.</p>
<p>&#8220;It&#39;s also about converting the consumer who comes for the offer into a higher-priced consumer by presenting them with other add-ons or other things they might be able to do,&#8221; Byrne said. &#8220;The risk is that they don&#39;t do it.&#8221;</p>
<p>If customers aren&#39;t persuaded so as to add a milkshake or other appetizer to their order, the discounts will eat into profits and turn out to be unsustainable in the long term. That&#39;s an enormous concern for investors who&#8217;re already skeptical that the chains won&#39;t see the client growth they&#39;ve hoped for.</p>
<p>&#8220;The low-cost menus were introduced towards the end of the quarter. There is just a fear that it will not get better and it will be a race to the bottom,&#8221; Gonzalez said.</p>
<p>Subway&#39;s $5 footlong sandwich is a cautionary tale. Although the offering resonated with customers, it stayed with operators for too long, eating into their profits and exacerbating other brand problems, reminiscent of sales cannibalization as a result of its massive footprint. This led to restaurant closures, disgruntled operators and years of trying to find a brand new option to win back customers.</p>
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<h2 class="ArticleBody-subtitle"><a id="headline1"></a>Franchisees are skeptical</h2>
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<p>Not only investors are skeptical about these special offers, but franchisees also often resist price reductions because they reduce their profits.</p>
<p>Franchisees have also gained more power in recent times to withstand parent corporations&#39; deal-making strategies. Many franchises at the moment are larger, have more restaurants and sometimes even private equity capital.</p>
<p>At McDonald&#39;s, franchisees joined together to form the National Owners Association in 2018, rebelling against the burger giant&#39;s unpopular discounts and plans to renovate its stores. Since then, the chain&#39;s operators have been increasingly resisting management&#39;s plans.</p>
<p>An initial proposal by McDonald&#39;s to supply a $5 menu was not accepted, so <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-12">Coke<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><button class="AddToWatchlistButton-watchlistButton" aria-label="Add To Watchlist" data-testid="dropdown-btn"><span class="AddToWatchlistButton-addWatchListFromTag"></span></button></span></span></span>    Coca-Cola contributed marketing money to make the deal more attractive to operators. Coca-Cola CEO James Quincey said on Tuesday&#39;s earnings call that the beverage giant is seeing weaker take-out sales within the U.S. as quick-service restaurants struggle. To boost demand, Coca-Cola is working with foodservice clients to market food-and-drink combo meals, in response to Quincey.</p>
<p>McDonald&#39;s on Monday prolonged its discount meal offer beyond the unique four-week period. 93 percent of restaurants voted in favor of the extension, executives wrote in a memo to the U.S. system seen by CNBC.</p>
<p>The promotion is bringing customers back to restaurants, as executives and footfall data show. On June 25, the launch day of McDonald&#39;s $5 meal, there have been 8% more visits than any average Tuesday in 2024, in response to a report from Placer.ai. The pattern repeated itself in the times that followed, because the chain exceeded its annual average of every day visits. Placer.ai also found that discounts helped boost footfall at Buffalo Wild Wings, Starbucks and Chili&#39;s.</p>
<p>In his quarterly survey of greater than 20 McDonald&#39;s franchisees, analyst Mark Kalinowski of Kalinowski Equity Research asked respondents what percentage of their sales were increased by the $5 meal offer. The average answer was 1.3 percent.</p>
<p>&#8220;These responses may suggest that the $5 menu offer should be viewed as an initiative that may help dissuade some customers from going elsewhere, rather than as a means of increasing sales,&#8221; Kalinowski wrote in a research note on the survey results on Wednesday.</p>
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<p><em>image credit : www.cnbc.com</em></p>
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